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                        <item>
                        <title>Amazing Women in eCommerce: Q&#038;A With Annie Chen</title>
                        <link>https://www.yotpo.com/blog/amazing-women-in-ecommerce-annie-chen/</link>
                        <pubDate>Mon, 23 Dec 2019 15:31:24 +0000</pubDate>
                        <dc:creator>Kate Bould</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=85771</guid>
                        <description><![CDATA[Annie Chen is the VP of Merchandising at Italic, a brandless luxury eCommerce startup, dedicated to giving consumers well-designed quality products without the brand markup. At Italic, Annie oversees sourcing, design, merchandising, and buying across a variety of categories including apparel, accessories, home, and travel. Prior to Italic, Annie was a Divisional at Barneys New York, responsible for over 100 Women’s RTW brands and the Barneys New York private label collection, and worked at Coach, where she helped create the brand’s growth strategy in Asia and Europe. After a decade in New York, Annie returned to Los Angeles this year, where she currently resides with her husband.



A: My focus from a product and customer standpoint has shifted dramatically. In my previous roles it was all about what's new, trendy, and hot this season for the woman who is in-the-know and is not hindered by budget. Now, my goal at Italic is to offer our customers beautiful product at amazing pri ...<br><br><a href="https://www.yotpo.com/blog/amazing-women-in-ecommerce-annie-chen/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <title>Re-Fashioning Steve Madden [TRANSCRIPT]</title>
                        <link>https://www.yotpo.com/blog/steve-madden-transcript/</link>
                        <pubDate>Tue, 21 Jan 2020 12:41:30 +0000</pubDate>
                        <dc:creator>Aliza Polkes</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=86396</guid>
                        <description><![CDATA[At Yotpo’s Desination:D2C Conference on September 12, 2019, Bloomberg Reporter Matt Townsend sat down with Jeff Silverman, President of Global eCommerce at Steve Madden, to discuss how the company spurred serious growth through D2C and improved the customer experience with agile technology.
Video
Transcript
This transcript has been edited for clarity.

Matt Townsend: Good morning. Thanks for coming to the event. Today, we’re talking to Jeff Silverman, President of Steve Madden. Just a few things I dug up on Steve Madden: it’s about $1.7 billion in sales. Market cap is about 3 billion. First, I want to start off – Jeff has an interesting career trajectory. I wanted to get a little bit into just how he got to Steve Madden. He actually was there previously and came back. It’s kind of an interesting tale. So why don’t we start with that, how you got to Steve Madden, where you are now.

Jeff Silverman: Good morning, everyone. Real quickly: I’ve been in the footwear busi ...<br><br><a href="https://www.yotpo.com/blog/steve-madden-transcript/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <item>
                        <title>The Love Club With Lo Bosworth [TRANSCRIPT]</title>
                        <link>https://www.yotpo.com/blog/lo-bosworth-transcript/</link>
                        <pubDate>Tue, 21 Jan 2020 07:13:45 +0000</pubDate>
                        <dc:creator>Aliza Polkes</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=86391</guid>
                        <description><![CDATA[At Yotpo’s Desination:D2C Conference on September 12, 2019, Lindsay Silberman, Lifestyle Blogger and Contributing Editor at Town &amp; Country, sat down with Lo Bosworth, Founder &amp; CEO of Love Wellness, to discusses how she was inspired to create The Love Club, an on-site community for customers to connect and share experiences.
Video








Transcript
This transcript has been edited for clarity.

Lindsay Silberman: Hi, guys. Welcome. Thank you so much for being here. I am very excited to have with me Lo Bosworth, the founder of Love Wellness, which is a health care brand for women that is doing some amazing things in the industry of female health and female health issues, and really destigmatizing an industry that has historically been considered taboo and really not talked about. So I think we’ll just dive right in. So for those who aren’t already familiar with Love Wellness, tell us a little bit about it. How did the brand come to be and where was the concept ...<br><br><a href="https://www.yotpo.com/blog/lo-bosworth-transcript/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <title>10 Best Valentine&#8217;s Day Marketing Campaigns</title>
                        <link>https://www.yotpo.com/blog/best-valentines-day-marketing-campaigns/</link>
                        <pubDate>Fri, 10 Jan 2020 14:00:00 +0000</pubDate>
                        <dc:creator>Corey Bloom</dc:creator>
                        <guid isPermaLink="false">http://blog.yotpo.com/?p=5180</guid>
                        <description><![CDATA[A holiday based around consumers spending money on their significant other can result in a big Q1 revenue boost for stores.



Building a Valentine's Day buzz is all about knowing your audience and finding a strong way to elicit customer engagement - user-generated content is becoming a more and more popular strategy for doing that.

We took a look at the best UGC-inspired Valentine’s day marketing campaigns.

Here are the 10 that captured our hearts:
1) Tiffany &amp; Co: Spreading the Love With Stickers
Everyone likes a little gift for Valentine's Day, and Tiffany's built that little present into their 2018 UGC marketing campaign, "The Tiffany Tattoo Shop."



Tiffany's created an a mini-site that allows you to select and customize a "tattoo" that can be used as a sticker on your Instagram posts. Each design is based on a classic tattoo style, and Tiffany's asked customers to create their own and share it with the "#BelieveInLove" hashtag.

Not only does Tiffany's ge ...<br><br><a href="https://www.yotpo.com/blog/best-valentines-day-marketing-campaigns/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <item>
                        <title>How Steve Madden Nailed D2C Growth</title>
                        <link>https://www.yotpo.com/blog/steve-madden-nailed-d2c-growth/</link>
                        <pubDate>Mon, 02 Dec 2019 12:27:34 +0000</pubDate>
                        <dc:creator>Cristina Dinozo</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=85658</guid>
                        <description><![CDATA[Steve Madden has seen massive growth over the past year. With revenue and gross profit margins on the up and up, the business is doing more than $1.7 billion in annual sales and has a market cap of about $3 billion.

What’s behind this growth?

Bloomberg reporter Matt Townsend sat down with Steve Madden’s President of Global eCommerce, Jeff Silverman, to find out. In a conversation during Yotpo’s Destination:D2C conference, Silverman discussed how Steve Madden spurred serious growth by prioritizing their direct-to-consumer channels and improving customer experience with agile technology.
How does a D2C strategy coexist with wholesale?
The Steve Madden brand pre-dates the rise of eCommerce, and yet, where most legacy brands are struggling, they have seen success thanks to being smart about D2C alongside third-party retail. Their shoes are available directly from Steve Madden, as well as through retailers such as Macy’s, Amazon, Target, and Zappos.

This dual approach ha ...<br><br><a href="https://www.yotpo.com/blog/steve-madden-nailed-d2c-growth/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <title>3 Effective Strategies for Converting Mobile Shoppers</title>
                        <link>https://www.yotpo.com/blog/strategies-converting-mobile-shoppers/</link>
                        <pubDate>Sun, 01 Dec 2019 11:46:48 +0000</pubDate>
                        <dc:creator>Aliza Polkes</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=85641</guid>
                        <description><![CDATA[The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of desktop and laptop users. For your brand, this presents both a serious challenge and a major opportunity.

Mobile shoppers are often doing more than one thing as they browse on their phones: an average mobile site visit in 2018 was 50% shorter than a desktop visit. This means it’s imperative that you quickly capture your mobile visitors’ attention with relevant, influential content as they’re shopping online.

Here are three highly effective strategies for turning mobile shoppers into customers.
1. Understand mobile users’ behavior
Not only do mobile visitors have shortened attention spans, but according to our stats, only 5% of customers ever click past the first page of reviews. This means you can’t expect your customers to manually search for the reviews that are most relevant to their purchase decision. You have to showcase personalized content that is immediately ava ...<br><br><a href="https://www.yotpo.com/blog/strategies-converting-mobile-shoppers/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <item>
                        <title>Salesforce Commerce Cloud Selects Yotpo as Quick Launch Partner</title>
                        <link>https://www.yotpo.com/blog/salesforce-commerce-cloud-yotpo/</link>
                        <pubDate>Sun, 01 Dec 2019 11:31:32 +0000</pubDate>
                        <dc:creator>Olivia McNaughten</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=85650</guid>
                        <description><![CDATA[We’re thrilled to announce that Yotpo has been carefully selected by Salesforce to be a trusted B2C Commerce Quick Launch Program partner for reviews and visual UGC.

The direct-to-consumer industry is booming. Brands that react quickly and embrace innovation are thriving. In the wake of this evolution, many enterprise companies are making the shift to D2C, maintaining an edge and ensuring agility by working closely with technology partners in the industry.

Yotpo provides thousands of best-in-class brands — including Salesforce Commerce Cloud brands like Stride Rite, Burton, GoPro, and Stila Cosmetics — with the tools to accelerate growth and to create smarter, more engaging shopper experiences.

“Given the wide range of clients we serve, from digital natives to established super-brands, we value this partnership with Salesforce as it accelerates our ability to develop superior solutions for modern commerce challenges — whatever might come our way,” said Will Schnabe ...<br><br><a href="https://www.yotpo.com/blog/salesforce-commerce-cloud-yotpo/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <title>How Lo Bosworth Created Conversations &#038; Community That Fuel Her Brand</title>
                        <link>https://www.yotpo.com/blog/building-brand-community/</link>
                        <pubDate>Wed, 27 Nov 2019 09:11:17 +0000</pubDate>
                        <dc:creator>Cristina Dinozo</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=85492</guid>
                        <description><![CDATA[Lo Bosworth is rethinking women’s health products. As Founder and CEO of Love Wellness, she’s built a direct-to-consumer brand featuring female-first, all-natural, and stylishly packaged health care products. The business has gained significant buzz for bucking the status quo.

Bosworth soon discovered that the products were doing more than just providing health support: they were inspiring women to connect with one another about their health stories.

At Yotpo’s Destination:D2C conference in September, Bosworth spoke with Lindsay Silberman,  Lifestyle Blogger and Contributing Editor at Town &amp; Country, sharing how Love Wellness built The Love Club to support and encourage the conversations that were already happening among their customers.
Products that inspire conversations
When Bosworth was facing health issues, she regularly found herself shopping in drug stores for women's health products. The experience was less than ideal.

Products looked like they had been si ...<br><br><a href="https://www.yotpo.com/blog/building-brand-community/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <title>Drive Conversion with the Fastest-Loading Widgets in the Industry</title>
                        <link>https://www.yotpo.com/blog/load-speed-shopify/</link>
                        <pubDate>Tue, 26 Nov 2019 14:46:40 +0000</pubDate>
                        <dc:creator>Olivia McNaughten</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/?p=84986</guid>
                        <description><![CDATA[Even if your products have five-star reviews across the board, slow load times mean potential customers just aren’t going to stick around.

Research shows that a one second increase in page load speed leads to 11% fewer page views and a 7% loss in conversions. In fact, 40% of people abandon a website that takes more than three seconds to load.

“Load times site-wide, across all parts of the website, are so important for our entire customer journey (not just conversion). Given the sensitive and personal nature of our products, we need reviews front and center for our customers,” says Amanda Kwasniewicz, VP Customer Experience at Love Wellness.

The bottom line? If your pages aren’t loading in less than a second, your bottom line will suffer.

That’s why we’re thrilled to announce that Yotpo's review widgets now load on Shopify in under 0.5 seconds.



&nbsp;

“Displaying authentic reviews at key moments in the buyer journey can mean the difference between a c ...<br><br><a href="https://www.yotpo.com/blog/load-speed-shopify/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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                        <title>Yotpo&#8217;s Guide to the CCPA</title>
                        <link>https://www.yotpo.com/blog/yotpo-ccpa-guide/</link>
                        <pubDate>Mon, 25 Nov 2019 07:35:27 +0000</pubDate>
                        <dc:creator>Arik Metzer</dc:creator>
                        <guid isPermaLink="false">http://www.yotpo.com/blog/yotpo-gdpr-guide-2/</guid>
                        <description><![CDATA[As a Privacy by Design company, Yotpo is committed to protecting both our customers’ and their end-users’ personal information.
While this post focuses on the CCPA, Yotpo is already compliant with a similar regulation, the EU’s GDPR, which went into effect in 2018.
The California Consumer Privacy Act (CCPA) is a bill that enhances privacy rights and consumer protections for residents of California. The CCPA applies to any for-profit entity doing business in California that meets at least one of the following requirements:

 	Has annual gross revenue in excess of $25 million; or
 	Handles the personal information of 50,000 or more California residents, households, or devices on an annual basis; or
 	Derives 50% or more of its annual revenues from selling California residents’ personal information.

As online businesses continue to expand across borders, it is likely that this new regulation will affect you.
Breaking down the CCPA
The CCPA is a new law that regulates h ...<br><br><a href="https://www.yotpo.com/blog/yotpo-ccpa-guide/?came_from=blog_rssfeed">This story continues</a> at Yotpo]]></description>
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