The rebel

UOMA Beauty

Diversity / Inclusion / Cruelty-free
Inclusive Makeup
UOMA means beautiful, and all are welcome in this inclusive beauty tribe that celebrates the beauty in everyone.
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What makes
them a
fan favorite

Their foundation line features a whopping 51 shades to match every skin tone

Reviews on the website mention how helpful the CS reps are with choosing products

All products are cruelty-free and vegetarian

#fanfave product

Say What?! Foundation
Why They It

"I just got this foundation in the mail yesterday and I absolutely love it!! It's so light but gives good coverage AND it doesn't dry out my skin like most foundations. And I was able to choose a color that is a good match with the shade finder."

Kathleen C. | Verified buyer
uoma review

UOMA Beauty's amazing
Customer Experiences

Shopping Tools

UOMA’s 30-Second Shade Match Quiz helps consumers zero in the best products for their skin tone.

Social Proof

A photo gallery of customer photos on the website allows consumers to see what the products look like in real life and on real people.

All About UOMA Beauty

Beauty that starts the moment you decide to be yourself

Listed by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry, Nigeria-born Sharon Chuter is a rebel with a cause and is on a mission to go off the well-beaten path to redefine the rules of inclusivity and diversity.

As the creative director of UOMA Beauty, Sharon has created a makeup range that is forward thinking, radical, and uncompromising. She draws inspiration from her heritage and infuses it with fierce modernity to create a fresh aesthetic. The UOMA collection is made of products that are ground-breaking, innovative, aesthetically pleasing, and aim to deliver maximum pleasure to all the senses. Most of all, they’re suitable for all skin tones.