One User Generated Content Platform

Nearly 98% of consumers read online reviews before they check out. That figure shows how decisive reviews and UGC have become in shaping choices and building trust. Brands that make collecting and showing high-quality content a habit are far likelier to earn confidence and turn visits into orders.

Yotpo is a full user generated content platform, so you can gather every type of feedback in one place. Collect product reviews and site reviews complete with star ratings, written notes, and detailed responses through customizable forms. You can also bring in visual UGC like photos and videos, Q&A entries, and post-purchase questions for even more context from buyers. Pulling all these content types together builds trust and lifts conversions with authentic, content-rich feedback.

Yes, absolutely. Yotpo makes it simple for customers to add both photos and videos to a product review. Why does visual UGC matter so much? It gives would-be buyers a far clearer view of quality, fit, and how an item performs in everyday life. Seeing really is believing, and that reassurance nudges shoppers to buy with less hesitation. You can then showcase all this visual content in striking on-site galleries that make product pages livelier and more engaging.

Definitely. Yotpo gives you sophisticated tools to keep all your content in order. Approve reviews by hand or set up automatic approvals by sentiment and star thresholds. Built-in spam detection and profanity filters keep things clean, and AI can even suggest helpful replies. Sorting through a flood of feedback? These governance controls make sure only relevant, appropriate content goes public, all while transparency and authenticity stay intact.

Yotpo takes the effort out of asking by automating requests over email and SMS. Set triggers off order data so the ask lands at just the right moment after someone buys. Our customizable, mobile-friendly templates come with easy in-mail forms, so submitting a review barely takes a moment. You can also schedule reminders or fold requests into loyalty flows and post-purchase journeys to keep your content pipeline full.

You bet. Yotpo lets you carry your hard-won reviews and UGC onto plenty of retail and social commerce destinations, Google Shopping, Facebook, TikTok Shop, and even Macy’s and Target among them. The payoff? Syndication places your authentic customer content right beside your products on those channels, which raises visibility, sparks instant trust, and drives conversions higher.

Yes. Yotpo ships customizable on-site widgets, review carousels, star ratings, a review highlights widget, and more. Drop them onto product pages, category pages, or your homepage. Smart sorting, AI review summaries, variant filtering, and media integration all help shoppers reach the most relevant, useful content faster and decide with confidence.

Quite a lot, in fact. Yotpo’s drag-and-drop editor lets you set the branding, layout, subject lines, and individual product blocks with ease. Craving a personal touch? Layer in dynamic content like product images, loyalty-point nudges, or tailored messaging. And because the platform handles multilingual emails, you can shift the language to fit each audience, wherever in the world they happen to shop.

Yes, Yotpo fully supports collecting and showing content across many languages. Send request emails matched to each language, and let customers reply in whichever one they prefer. Our widgets carry real-time translation and AI summaries in each shopper’s language too, and shoppers can narrow reviews by country, so the experience feels local and personal wherever your customers happen to live and shop.