The Platform to Power Visual UGC at Scale

Nearly 98% of consumers read online reviews before making a purchase. That shows just how much reviews shape buying decisions and build shopper trust. Brands that make collecting and displaying high-quality reviews a priority are far more likely to earn confidence and turn browsers into buyers.

Yotpo gives brands the tools to collect several valuable kinds of feedback. You can gather product reviews and site reviews, complete with star ratings, written feedback, and detailed responses through customizable forms. You can also collect visual user-generated content (UGC) like photos and videos, Q&A entries, and post-purchase questions for even more context from your customers. These formats help brands build trust and drive conversions with authentic, content-rich feedback.

Yes, absolutely! Yotpo makes it easy for customers to upload both photos and videos when they leave a product review. Why does this visual UGC matter so much? It gives potential shoppers a far clearer picture of your product’s quality, fit, and real-life use. Seeing is believing, and that reassurance makes shoppers far more confident about buying. You can then feature this visual content in eye-catching on-site galleries that make your product pages more engaging.

Definitely. Yotpo gives you sophisticated tools to manage reviews effectively. You can approve reviews manually or set up automatic approvals. The platform includes spam detection and profanity filters to keep content clean, and it even uses AI to suggest helpful comments. Need to sort through a pile of feedback? These features make sure only relevant, appropriate content gets published, all while keeping transparency and authenticity intact.

Yotpo makes asking for reviews easy by automating requests through email and SMS. You can set triggers based on order data, so you ask for feedback at just the right moment after a purchase. We provide customizable, mobile-friendly email templates with simple in-mail forms, making it effortless for customers to respond. You can also send reminders or fold review requests into your loyalty workflows and post-purchase campaigns.

You bet! Yotpo lets you syndicate your hard-earned reviews and UGC to a range of retail and social commerce platforms, including Google Shopping, Facebook, TikTok Shop, and even Macy’s and Target. The benefit? Syndication places your authentic customer content right next to your products on these channels. That boosts visibility, builds instant trust, and ultimately drives more conversions.

Yes, Yotpo offers customizable on-site widgets, including review carousels, star ratings, a review highlights widget, and more. You can embed them on product pages, category pages, or the homepage. Features like smart sorting, AI review summaries, variant filtering, and media integration help shoppers find the most relevant, helpful reviews, improving their decision-making.

You get a lot of control over how your review request emails look and feel. Yotpo’s drag-and-drop email editor lets you easily tailor the branding, layout, subject lines, and specific product blocks. Want them personal? Add dynamic content like product images, loyalty-point reminders, or tailored messages. You can also adjust the language for different audiences, since the platform supports multilingual emails.

Yes, Yotpo fully supports collecting and displaying reviews in multiple languages. You can send review request emails tailored to different languages, and customers can submit feedback in whichever one they prefer. Our review widgets also feature real-time translation, and shoppers can filter reviews by country. That gives customers a localized, personal experience wherever they are in the world.