The Ratings and Reviews Platform With Real Insight

Close to 98% of consumers read online reviews before they buy. That shows how decisive ratings and reviews are in shaping purchase choices and building shopper trust. Brands that make a habit of collecting and displaying high-quality reviews are far more likely to win confidence and drive conversions.

Yotpo gives brands the tools to gather several kinds of valuable feedback. You can collect product reviews and site reviews, including star ratings, written responses, and detailed answers through customizable forms. You can also capture visual user-generated content (UGC) such as photos and videos, Q&A entries, and post-purchase questions for even more context. Together these formats build trust and drive conversions with authentic, content-rich ratings and reviews.

Yes, absolutely. Yotpo lets customers upload photos and videos right alongside their star rating and written review. Why does this visual UGC help so much? It gives shoppers a far clearer picture of your product’s quality, fit, and real-world use. Seeing really is believing, and that confidence makes buyers surer about purchasing. You can then showcase this content in eye-catching galleries on your site, so your product pages feel more engaging and trustworthy.

Definitely. Yotpo gives you sophisticated tools to manage ratings and reviews with confidence. You can approve them manually or switch on automatic approvals. The platform runs spam detection and profanity filters to keep things clean, and it even uses AI to suggest helpful replies. Need to sort through feedback fast? These controls make sure only relevant, appropriate content goes live, all while keeping transparency and authenticity intact.

Yotpo makes asking for ratings simple by automating requests over email and SMS. You can trigger them from order data, so the ask lands at just the right moment after a purchase. We provide customizable, mobile-friendly templates with easy in-mail forms, so responding takes seconds. You can also send reminders or fold review requests into your loyalty workflows and post-purchase campaigns.

You can. Yotpo lets you syndicate your hard-earned ratings and reviews across retail and social commerce platforms, including Google Shopping, Facebook, TikTok Shop, and even Macy’s and Target. The payoff? Syndication places your authentic customer feedback right beside your products on these channels, which lifts visibility, builds instant trust, and ultimately drives more conversions.

Yes. Yotpo offers customizable on-site widgets, including review carousels, star ratings, a review highlights widget, and more. You can embed them on product pages, category pages, or the homepage. Features like smart sorting, AI review summaries, variant filtering, and media integration help shoppers find the most relevant ratings and decide with confidence.

You get plenty of control over how your review request emails look and read. Yotpo’s drag-and-drop editor lets you tailor branding, layout, subject lines, and specific product blocks. Want them to feel personal? Add dynamic content like product images, loyalty-point reminders, or tailored messaging. You can also adjust the language for different audiences, since the platform supports multilingual emails.

Yes, Yotpo fully supports collecting and displaying ratings and reviews across many languages. You can send request emails tailored to each language, and customers can leave feedback in whatever language they prefer. Our review widgets also feature real-time translation, and shoppers can filter reviews by country. The result is a localized, personalized experience for customers all over the world.