--- title: "Ratings And Reviews Platform With Insights | Yotpo" description: "The ratings and reviews platform that scores, benchmarks, and acts on feedback. Yotpo turns star ratings and sentiment into insight that guides growth." url: "https://www.yotpo.com/explore/ratings-and-reviews-platform/" date_modified: "2026-08-27T20:47:36+00:00" --- # The Ratings and Reviews Platform With Real Insight Every rating is data you can grow from. This ratings and reviews platform captures star ratings, tracks your aggregate score, benchmarks against competitors, and reads review sentiment to guide smarter decisions. 300M+ ratings & reviews collected 35K+ growing brands worldwide ## Ratings Plus Real Insight Score, benchmark, and act. This ratings and reviews platform turns star ratings and review sentiment into insight you can grow with. ### Ratings & Media Collection Conversion-first collection captures detailed, media-rich ratings and reviews, while in-mail requests and 2-in-1 flows gather product and site feedback in a single step. Learn more [Ratings & Media Collection](https://www.yotpo.com/platform/reviews/collection/) ### Star Ratings On Display Conversion-focused display puts your strongest star ratings and reviews front and center, with AI sorting, summaries, and six on-brand widgets. Learn more [Star Ratings On Display](https://www.yotpo.com/platform/reviews/display/) ### Visibility in AI Search Smart prompts, AI summaries, and structured ratings content help your brand surface wherever AI platforms and LLMs answer shopper questions. Learn more [Visibility in AI Search](https://www.yotpo.com/platform/reviews/llm-discoverability/) ### Ratings Analytics Sentiment scoring, competitive benchmarking, and deep insights guide product choices, sharpen marketing, and lift the customer experience. Learn more [Ratings Analytics](https://www.yotpo.com/platform/reviews/analytics/) ### Reviews in Every Language Earn trust in every market. Reviews translate automatically so shoppers everywhere read ratings in their own language, no local team required. Learn more [Reviews in Every Language](https://www.yotpo.com/platform/reviews/multilingual-capabilities/) ### Syndicate Ratings Extend your reach by syndicating ratings and reviews across Google, Meta, TikTok Shop, the Shop App, and major retail partners. Learn more [Syndicate Ratings](https://www.yotpo.com/platform/reviews/syndication/) ### Ratings Moderation AI moderation and FTC-aligned workflows make sure only authentic ratings and reviews go live, so you scale review management without losing control. Learn more [Ratings Moderation](https://www.yotpo.com/platform/reviews/moderation/) ### See the Ratings Platform Live Talk with our team and see how leading brands use Yotpo to build trust, lift conversions, and grow the impact of every rating and review. ## Made for AI Discoverability AI is reshaping how shoppers find products. Yotpo keeps your star ratings and reviews structured, high-quality, and visible everywhere AI looks. ### AI-powered, high-quality ratings LLMs cite detailed, structured, authentic reviews. Yotpo’s smart prompts and collection tools capture the rich, specific ratings content AI engines look for when they surface product recommendations. ### Crawlable ratings data LLMs trust Yotpo’s AI summaries, topic clustering, and structured ratings content are built for LLM consumption, giving AI platforms the organized, high-quality signals they crawl, interpret, and surface in recommendations. ### Authentic ratings that earn citations LLMs seek out and cite authentic shopper voices rooted in real experiences. Yotpo captures the ratings and reviews AI engines trust, cite, and use to recommend your brand the moment shoppers ask. ## See the Brands Turning Ratings and Reviews Into Real Growth “Yotpo collection agent, like smart prompts, is one piece of technology that is a massive game changer for us.” **Aviel Selkovitch** Director of ecommerce 2.1 Topics per review “AI Reviews Summary provided a positive user experience, allowing customers to have a quick glance at important topics.” **Genna Rodney** Manager CRM & Loyalty 25% Conversion rate increase “Yotpo makes it easy for customers to leave a review. In under three minutes, they can tell us exactly what they loved and didn’t.” **Jack Lorentzen** Senior Associate 25K+ Five-star reviews ## The Expert Support Behind Every Rollout - ### Onboarding & Rollout Our implementation team gets you live fast with a plan built around your goals and configured to succeed from day one. - ### 24/7 Help, 365 Days Commerce never clocks out, and neither do we. Our global support teams stay reachable around the clock. - ### Your Success Team More than a help desk, your dedicated CSM is the strategist you lean on for optimization, growth, and product guidance. - ### Painless Migration Switch platforms without losing a single rating. We move your existing content over and preserve everything you’ve built. ## Real Results in Every Category The right ratings strategy looks different in every category. Yotpo helps you build review experiences around the way your shoppers actually buy. Beauty & Health Fashion Footwear Home & Garden Food & Beverage Jewelry and accessories Sports and Outdoor Select an industry - Beauty & Health - Fashion - Footwear - Home & Garden - Food & Beverage - Jewelry and accessories - Sports and Outdoor ### Beauty & Health Beauty shoppers want to know whether a product suits their skin, routine, and expectations, not just that it works. Yotpo surfaces the rating details that build real confidence. ### Fashion Fashion shoppers want to know how a piece fits, feels, and wears, not only how it looks on the model. Yotpo helps brands capture the honest ratings and visual UGC that turn browsers into buyers. ### Footwear Fit is everything in footwear. Yotpo helps brands gather the size, width, and comfort ratings shoppers need to find the right pair and buy with confidence. ### Home & Garden Home shoppers want to picture how a product looks in a real space before they commit. Yotpo surfaces the authentic ratings and UGC that make a big purchase feel like an easy call. ### Food & Beverage In food and beverage, curiosity needs proof. Yotpo surfaces the flavor, texture, and experience ratings that give shoppers the confidence to try something new. ### Jewelry and accessories Details decide the sale in jewelry. Yotpo helps brands collect the size, thickness, and wearability ratings that give shoppers specific answers from people who have actually worn the piece. ### Sports and Outdoor Durability is non-negotiable for outdoor gear. Yotpo surfaces performance ratings like weight, real-world proof, and lasting quality that shoppers weigh before they commit. ## 100+ Native Integrations With more integrations than any other reviews platform, we connect your ratings and reviews across your entire tech stack to maximize reach, trust, and conversions wherever your customers shop. [Explore more](https://www.yotpo.com/integrations/#product=reviews) [klaviyo](https://www.yotpo.com/integrations/klaviyo/) [google](https://www.yotpo.com/integrations/google/) [klaviyo](https://www.yotpo.com/integrations/klaviyo/) [google](https://www.yotpo.com/integrations/google/) [klaviyo](https://www.yotpo.com/integrations/klaviyo/) [google](https://www.yotpo.com/integrations/google/) [tiktok](https://www.yotpo.com/integrations/tiktok-shop/) [tiktok](https://www.yotpo.com/integrations/tiktok-shop/) [tiktok](https://www.yotpo.com/integrations/tiktok-shop/) [mailchimp](https://www.yotpo.com/integrations/mailchimp/) [salesforce](https://www.yotpo.com/integrations/salesforce-commerce-cloud/) [mailchimp](https://www.yotpo.com/integrations/mailchimp/) [salesforce](https://www.yotpo.com/integrations/salesforce-commerce-cloud/) [mailchimp](https://www.yotpo.com/integrations/mailchimp/) [salesforce](https://www.yotpo.com/integrations/salesforce-commerce-cloud/) [adobe](https://www.yotpo.com/integrations/adobe-commerce-magento/) [bigcommerce](https://www.yotpo.com/integrations/bigcommerce/) [shopify](https://www.yotpo.com/integrations/shopify/) [adobe](https://www.yotpo.com/integrations/adobe-commerce-magento/) [bigcommerce](https://www.yotpo.com/integrations/bigcommerce/) [shopify](https://www.yotpo.com/integrations/shopify/) [adobe](https://www.yotpo.com/integrations/adobe-commerce-magento/) [bigcommerce](https://www.yotpo.com/integrations/bigcommerce/) [shopify](https://www.yotpo.com/integrations/shopify/) ## Why Enterprise Teams Pick Yotpo Reviews This ratings and reviews platform supports complex programs with the security, scale, integrations, and hands-on expertise enterprise teams need. ### Syndication Reach Like No Other 1/6 We syndicate ratings and reviews to Walmart, Macy’s, Target, and hundreds of retail and marketplace partners, giving enterprise brands the reach to influence purchase decisions wherever their customers shop. ### Ready for AI-First Commerce 2/6 Our platform is built to drive visibility in an AI-first commerce world, feeding LLMs structured, high-quality ratings data so your brand appears in AI search results. ### Integrations Built for Scale 3/6 We connect natively with SFCC, Shopify Plus, Magento, and your wider CDP and martech stack. That deep compatibility means less engineering lift, faster implementation, and simpler ongoing maintenance. ### One Platform for All of Commerce 4/6 With Reviews, Loyalty, and UGC under one roof, enterprise brands can consolidate vendors, unify customer data, and cut the complexity of running multiple point solutions. ### Own Your Data. Trust Your Security. 5/6 Enterprise teams keep full ownership and portability of their first-party ratings and customer data, backed by GDPR, CCPA, and CIPA compliance and a security posture held to the highest bar. ### Support Made for Enterprise 6/6 Your dedicated CSM coverage reaches well past standard support, backed by contractual SLAs and a proven migration plan that preserves your historical ratings data and de-risks switching platforms. EARLY Access ## Steer How Your Products Rank in AI Search Meet Yotpo Discover – built for commerce and powered by real ratings and reviews to shape how your products rank and get recommended across AI engines. [Learn more](https://www.yotpo.com/discover/) ## Explore Ratings Resources #### Review Calculator Use Yotpo’s Review Calculator to determine how many 5-star reviews you need to improve your overall rating. [Review Calculator](https://www.yotpo.com/tools/review-calculator/) #### The Shoppers Have Prompted What shoppers want. Who AI picks. 80+ insights across 8 industries [The Shoppers Have Prompted](https://www.yotpo.com/shoppers-have-prompted/) #### Perry Ellis Conversion Lift AI Review Summary boosted engagement with 25% higher conversions and improves shopper experience across all brands. [Perry Ellis Conversion Lift](https://www.yotpo.com/case-studies/perry-ellis/) #### Yotpo Discover Take control of how ChatGPT, Gemini, and leading AI engines recommend your products. [Yotpo Discover](https://www.yotpo.com/discover/) ## FAQs ### Why do ratings and reviews matter? Ratings and reviews are essential for earning trust and driving sales. Shoppers believe real customer experiences over brand messaging, and nearly all of them read reviews before they buy. A strong ratings and reviews platform also strengthens SEO, surfaces useful product insights, and lowers returns by setting clear expectations. Great reviews shape buying decisions while lifting brand reputation and visibility. ### How many shoppers actually read online reviews? Close to 98% of consumers read online reviews before they buy. That shows how decisive ratings and reviews are in shaping purchase choices and building shopper trust. Brands that make a habit of collecting and displaying high-quality reviews are far more likely to win confidence and drive conversions. ### What kinds of ratings and reviews can Yotpo collect? Yotpo gives brands the tools to gather several kinds of valuable feedback. You can collect product reviews and site reviews, including star ratings, written responses, and detailed answers through customizable forms. You can also capture visual user-generated content (UGC) such as photos and videos, Q&A entries, and post-purchase questions for even more context. Together these formats build trust and drive conversions with authentic, content-rich ratings and reviews. ### Can I capture photo and video reviews in Yotpo? Yes, absolutely. Yotpo lets customers upload photos and videos right alongside their star rating and written review. Why does this visual UGC help so much? It gives shoppers a far clearer picture of your product’s quality, fit, and real-world use. Seeing really is believing, and that confidence makes buyers surer about purchasing. You can then showcase this content in eye-catching galleries on your site, so your product pages feel more engaging and trustworthy. ### Does Yotpo handle ratings moderation and filtering? Definitely. Yotpo gives you sophisticated tools to manage ratings and reviews with confidence. You can approve them manually or switch on automatic approvals. The platform runs spam detection and profanity filters to keep things clean, and it even uses AI to suggest helpful replies. Need to sort through feedback fast? These controls make sure only relevant, appropriate content goes live, all while keeping transparency and authenticity intact. ### How do I collect ratings from my customers? Yotpo makes asking for ratings simple by automating requests over email and SMS. You can trigger them from order data, so the ask lands at just the right moment after a purchase. We provide customizable, mobile-friendly templates with easy in-mail forms, so responding takes seconds. You can also send reminders or fold review requests into your loyalty workflows and post-purchase campaigns. ### Can I syndicate ratings to Google or Facebook? You can. Yotpo lets you syndicate your hard-earned ratings and reviews across retail and social commerce platforms, including Google Shopping, Facebook, TikTok Shop, and even Macy’s and Target. The payoff? Syndication places your authentic customer feedback right beside your products on these channels, which lifts visibility, builds instant trust, and ultimately drives more conversions. ### Do you offer on-site widgets to show star ratings? Yes. Yotpo offers customizable on-site widgets, including review carousels, star ratings, a review highlights widget, and more. You can embed them on product pages, category pages, or the homepage. Features like smart sorting, AI review summaries, variant filtering, and media integration help shoppers find the most relevant ratings and decide with confidence. ### Just how customizable are review request emails? You get plenty of control over how your review request emails look and read. Yotpo’s drag-and-drop editor lets you tailor branding, layout, subject lines, and specific product blocks. Want them to feel personal? Add dynamic content like product images, loyalty-point reminders, or tailored messaging. You can also adjust the language for different audiences, since the platform supports multilingual emails. ### Can Yotpo gather ratings in multiple languages? Yes, Yotpo fully supports collecting and displaying ratings and reviews across many languages. You can send request emails tailored to each language, and customers can leave feedback in whatever language they prefer. Our review widgets also feature real-time translation, and shoppers can filter reviews by country. The result is a localized, personalized experience for customers all over the world. ## Book your personalized demo See what Yotpo ratings can do for your store.