The Complete Ecommerce Reviews Program

Nearly 98% of shoppers read online reviews before they buy. That number shows how decisive reviews have become in shaping choices and building trust. Brands that make collecting and showing high-quality reviews a habit are far more likely to earn confidence and turn visits into orders.

Yotpo gives brands the tools to gather several valuable kinds of feedback. You can collect product reviews and site reviews, complete with star ratings, written notes, and detailed answers through customizable forms. You can also bring in visual user-generated content (UGC) like photos and videos, Q&A entries, and post-purchase questions for even more context. Used across your store, these formats build trust and lift conversions with authentic, content-rich feedback.

Absolutely. Yotpo makes it simple for customers to add both photos and videos to a product review. Why does that visual UGC matter so much? It gives future shoppers a far clearer view of quality, fit, and how the item performs in everyday life. Seeing really is believing, and that reassurance moves shoppers toward buying with less hesitation. You can then feature this content in eye-catching galleries right on your product and category pages, making them more engaging.

Absolutely. Yotpo hands you capable tools to keep reviews in order across the whole store. Approve them by hand or let automatic approvals handle the load. Built-in spam detection and profanity filters keep content clean, and AI can even suggest helpful replies. Sorting through a stack of feedback? These controls make sure only relevant, on-point content goes live, all while transparency and authenticity stay intact.

Yotpo takes the effort out of asking by automating requests over email and SMS. Set triggers off order data so each ask lands at the perfect moment after a purchase. Our customizable, mobile-friendly templates include easy in-mail forms, so responding takes barely a moment. You can also schedule reminders or fold review requests into your loyalty flows and post-purchase journeys across the store.

Definitely. Yotpo lets you carry your hard-won reviews onto a wide range of retail and social commerce channels, including Google Shopping, Facebook, TikTok Shop, and even Macy’s and Target. The payoff? Syndication places your genuine customer feedback right beside your products on those channels, which raises visibility, sparks instant trust, and drives conversions higher across the funnel.

Yes. Yotpo ships customizable on-site widgets, including review carousels, star ratings, a review highlights widget, and more. Drop them onto product pages, category pages, or your homepage. Smart sorting, AI review summaries, variant filtering, and media integration all help shoppers reach the most relevant, helpful reviews faster, wherever they are in your store.

You get a lot of control over how your review request emails look and feel. Yotpo’s drag-and-drop editor lets you tailor the branding, layout, subject lines, and specific product blocks with ease. Want them to feel personal? Add dynamic content like product images, loyalty-point reminders, or tailored messages. And since the platform handles multilingual emails, you can shift the language for each audience.

Yes, Yotpo fully supports collecting and displaying reviews across many languages. You can send request emails matched to each language, and customers can reply in whichever one suits them best. Our widgets also carry real-time translation, and shoppers can filter reviews by country, so the experience feels local and personal in every market you sell in.