product header cover scaled 2 1 AI Citation Tracking Tool for Brands 1

The AI Citation Tracking Tool Built for Brands

Discover is an AI citation tracking tool that shows brands which sources, pages, and reviews AI engines cite when ChatGPT, Gemini, and other engines recommend products. Track your citation share, see which references get cited, then put agents to work on the reviews, loyalty, and commerce data you already hold – for brands, retailers, and agencies.

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30k+

Commerce brands
powered by Yotpo

and more

Measured across
leading AI engines

and more

Built for all
commerce industries

Get cited by

ChatGPT, Gemini,
and more AI engines

Discover pairs citation tracking insight with purpose-built AI agents that improve which sources AI engines cite for your brand - made for DTC brands, omnichannel retailers, and agencies.

Track AI Citation Share Across LLMs

See which pages and sources AI engines cite for you, broken down by product, category, and region, and catch rivals cited in your place. Read the prompts shoppers ask, learn what earns a citation, and act to grow your share of cited references.

Earn More Citations with Onsite and Content Agents

Discover ties into your commerce stack through product, category, and funnel signals. The Onsite Agent finds citation openings then acts, while the Content Agent shapes optimized pages built to be cited as trusted sources.

Build Cited Sources with the Activation Agent

The Discover activation agent rallies real reviewers and loyalty members across the ecosystems AI engines cite - spanning Reddit, retail marketplaces, and expert publisher sites - strengthening the authentic sources engines reference over synthetic content.

Built on Real Shopper Signals

Discover runs on Yotpo's network of real shopper voices - reviews, loyalty signals, and UGC drawn from hundreds of millions of interactions - so brands can craft authentic sources AI engines cite and trust.

"It's insightful to see who we're surfaced alongside in AI results. Brands we don't view as direct competitors suddenly become competitors in that moment. In LLMs, we're competing across a much broader awareness set."

"It's insightful to see who we're surfaced alongside in AI results. Brands we don't view as competitors become competitors then."

Jack Elrad Senior Director of Customer Experience

ChatGPT Image Jan 12 2026 08 27 04 PM 4 AI Citation Tracking Tool for Brands 3

Track citations, competitors,
and next moves across clients

Made for Agency

Teamwork

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AI Citation Tracking Across Your Commerce Funnel

Bring in your catalog, then prioritize the products, categories, and personas that count most. See which sources AI engines cite for you across engines, and watch your citation share grow as you optimize.

Smart eCommerce
Integration

Connect your whole catalog, then rank the products, categories, and personas that count most. Track which pages AI engines cite across every engine and buying stage, and how those citations grow as you optimize.

Drawn from Real
Shopper Language

Prompts grow from billions of real commerce engagements, reviews, and Q&A intelligence, mirroring how shoppers truly search, compare, and weigh products across the buying journey.

See Who Gets
Cited, Not You

Discover surfaces the real AI competitors cited ahead of you, including brands engines reference that never hit your usual radar. See which sources drive their citations and where your reference gaps sit.

From Citation Insights to Action

The Discover AI agents fuel SEO-ready pages, on-site readiness, and off-site authority, all built on real UGC, publisher ties, and loyal shopper communities engines already cite.

Authentic Sources
for Off-Site Authority

Grow your authority past your own site through publisher briefs, well-placed references, and SEO-ready content the Content Agent shapes from real shopper voices in reviews and UGC.

Onsite Agent
for Cite-Ready Pages

Ready your site to be cited by AI engines with the Onsite Agent, which finds and acts on the technical and structural openings that shape which pages get referenced.

Activation Agent Fuels
Real Shopper Signals

Rally real reviewers and loyalty members across retailers, social channels, and forums through the Activation Agent, building the authentic sources AI engines cite.

Align AI citations with your brand strategy

Every move maps to your catalog, your competitive field, and your brand goals, never generic, one-size-fits-all advice.

Brand-Specific
Tuning

Discover lets you refine prompts, prioritize the categories that matter, and align content development so your strongest pages become the sources engines cite.

Commerce-First
Foundation

Discover fits how commerce teams genuinely operate, with product, category, and funnel-level citation tracking grounded in your real catalog rather than generic AI dashboards.

Audience-Focused
Reach

Pick the audiences and funnel stages that count most, from discovery through purchase, and grow your cited sources where they carry the most weight.

Created by Commerce Experts

Rooted in real shopper voices, deep commerce hooks, and the ecosystem reach that shapes which sources AI engines cite.

Powered by Authentic
Shopper Voices

Built to serve DTC, omnichannel, and retail brands alike, Discover taps billions of reviews and loyalty signals, turning real shopper voices into sources AI engines cite and trust.

Wired into Real
Commerce Stacks

Discover sits on deep ties to Shopify, Salesforce Commerce, Adobe Commerce, and beyond, drawing from your catalog, categories, and buyer behavior rather than generic keyword lists.

Made for Citations
Everywhere

Yotpo reaches across the whole commerce ecosystem, pushing millions of reviews out to major retailers and joining forces with key social platforms so your sources stay cited wherever shoppers browse.

FAQs

What is an AI citation tracking tool for brands?

An AI citation tracking tool shows brands which sources, pages, and reviews get cited inside shopping answers from engines like ChatGPT, Gemini, Google AI Mode, alongside your own on-site assistants. Discover is that tool for ecommerce brands, tracking your citation share, then handing you the actions to get cited more and grow coverage and conversion.

Who should use this AI citation tracking tool?

Discover suits ecommerce teams that own growth, SEO, content, merchandising, and the customer experience. It is a strong fit for brands on Shopify and other modern commerce platforms aiming to get cited in AI-driven discovery. The first release targets brands at $10M+ in annual GMV. Below that line, join the waitlist while we ready a version for scaling brands.

Which problems does Discover solve?

Most brands hold little sway over which sources AI engines cite in their answers. Discover steps in by:

Tracking which pages and sources AI engines cite for your brand
Pinpointing reference gaps from first awareness through the decision
Naming the rivals cited where your sources should sit
Recommending fixes across content, data, and on-site readiness

Does Discover work with my agency?

It does. Discover is made to pair with leading AEO agencies, and plenty of customers run it as a shared hub alongside their agency partners. No agency yet? We can introduce one from our partner roster. Every Discover customer also gains a dedicated AEO consultant out of our expert CS bench to shape and run the plan.

What separates Onsite from Everywhere?

Onsite zeroes in on your own digital properties, gauging how prepared your site is to be cited by AI agents, assistants, and conversational commerce.Everywhere covers off-site AI territory, measuring which sources AI search, chat assistants, and shopping copilots cite, and where answers leave you out.

How does Discover track AI citations?

Discover fires structured prompts across many AI environments, then reads the replies. It weighs brand mentions, product presence, the sources cited, rival references, answer quality, and funnel coverage, rolling it into a measurable citation score and a ranked list of opportunities.

Will Discover replace my SEO tools?

No. Discover performs best next to your SEO tools and agencies. Plenty of the citation openings it surfaces and helps you act on will lift SEO rankings too, sharpening your writers, community, and reputation teams. Winning modern commerce visibility takes SEO and AEO together.

Which platforms run with Discover?

Discover fits modern ecommerce stacks like Shopify, Salesforce Commerce, Adobe Commerce, BigCommerce, and beyond. Already on Yotpo Reviews? Your ecom platform catalog and tracking are in place, so Discover can start working straight away.

Get cited across

Gemini, ChatGPT,

and more AI engines

Get a demo

The AI Citation Tracking Tool Built for Brands