--- title: "AI Citation Tracking Tool For Brands | Yotpo Discover" description: "Discover is the AI citation tracking tool for brands. See which sources ChatGPT, Gemini, and AI engines cite for you, then act to get cited more." url: "https://www.yotpo.com/explore/ai-citation-tracking-tool-brands/" date_modified: "2026-07-30T18:20:24+00:00" --- # The AI Citation Tracking Tool Built for Brands Discover is an AI citation tracking tool that shows brands which sources, pages, and reviews AI engines cite when ChatGPT, Gemini, and other engines recommend products. Track your citation share, see which references get cited, then put agents to work on the reviews, loyalty, and commerce data you already hold – for brands, retailers, and agencies. Watch with sound 30k+ Commerce brands powered by Yotpo and more Measured across leading AI engines and more Built for all commerce industries Get cited by ## ChatGPT, Gemini, and more AI engines Discover pairs citation tracking insight with purpose-built AI agents that improve which sources AI engines cite for your brand - made for DTC brands, omnichannel retailers, and agencies. ### Track AI Citation Share Across LLMs Explore more See which pages and sources AI engines cite for you, broken down by product, category, and region, and catch rivals cited in your place. Read the prompts shoppers ask, learn what earns a citation, and act to grow your share of cited references. Explore more ### Earn More Citations with Onsite and Content Agents Explore more Discover ties into your commerce stack through product, category, and funnel signals. The Onsite Agent finds citation openings then acts, while the Content Agent shapes optimized pages built to be cited as trusted sources. Explore more ### Build Cited Sources with the Activation Agent Explore more The Discover activation agent rallies real reviewers and loyalty members across the ecosystems AI engines cite - spanning Reddit, retail marketplaces, and expert publisher sites - strengthening the authentic sources engines reference over synthetic content. Explore more ### Built on Real Shopper Signals Explore more Discover runs on Yotpo's network of real shopper voices - reviews, loyalty signals, and UGC drawn from hundreds of millions of interactions - so brands can craft authentic sources AI engines cite and trust. Explore more > "It's insightful to see who we're surfaced alongside in AI results. Brands we don't view as direct competitors suddenly become competitors in that moment. In LLMs, we're competing across a much broader awareness set." > "It's insightful to see who we're surfaced alongside in AI results. Brands we don't view as competitors become competitors then." Jack Elrad Senior Director of Customer Experience ## Track citations, competitors, and next moves across clients Made for Agency Teamwork ## AI Citation Tracking Across Your Commerce Funnel Bring in your catalog, then prioritize the products, categories, and personas that count most. See which sources AI engines cite for you across engines, and watch your citation share grow as you optimize. ### Smart eCommerce Integration Connect your whole catalog, then rank the products, categories, and personas that count most. Track which pages AI engines cite across every engine and buying stage, and how those citations grow as you optimize. ### Drawn from Real Shopper Language Prompts grow from billions of real commerce engagements, reviews, and Q&A intelligence, mirroring how shoppers truly search, compare, and weigh products across the buying journey. ### See Who Gets Cited, Not You Discover surfaces the real AI competitors cited ahead of you, including brands engines reference that never hit your usual radar. See which sources drive their citations and where your reference gaps sit. ## From Citation Insights to Action The Discover AI agents fuel SEO-ready pages, on-site readiness, and off-site authority, all built on real UGC, publisher ties, and loyal shopper communities engines already cite. ### Authentic Sources for Off-Site Authority Grow your authority past your own site through publisher briefs, well-placed references, and SEO-ready content the Content Agent shapes from real shopper voices in reviews and UGC. ### Onsite Agent for Cite-Ready Pages Ready your site to be cited by AI engines with the Onsite Agent, which finds and acts on the technical and structural openings that shape which pages get referenced. ### Activation Agent Fuels Real Shopper Signals Rally real reviewers and loyalty members across retailers, social channels, and forums through the Activation Agent, building the authentic sources AI engines cite. ## Align AI citations with your brand strategy Every move maps to your catalog, your competitive field, and your brand goals, never generic, one-size-fits-all advice. ### Brand-Specific Tuning Discover lets you refine prompts, prioritize the categories that matter, and align content development so your strongest pages become the sources engines cite. ### Commerce-First Foundation Discover fits how commerce teams genuinely operate, with product, category, and funnel-level citation tracking grounded in your real catalog rather than generic AI dashboards. ### Audience-Focused Reach Pick the audiences and funnel stages that count most, from discovery through purchase, and grow your cited sources where they carry the most weight. ## Created by Commerce Experts Rooted in real shopper voices, deep commerce hooks, and the ecosystem reach that shapes which sources AI engines cite. ### Powered by Authentic Shopper Voices Built to serve DTC, omnichannel, and retail brands alike, Discover taps billions of reviews and loyalty signals, turning real shopper voices into sources AI engines cite and trust. ### Wired into Real Commerce Stacks Discover sits on deep ties to Shopify, Salesforce Commerce, Adobe Commerce, and beyond, drawing from your catalog, categories, and buyer behavior rather than generic keyword lists. ### Made for Citations Everywhere Yotpo reaches across the whole commerce ecosystem, pushing millions of reviews out to major retailers and joining forces with key social platforms so your sources stay cited wherever shoppers browse. ## FAQs ### What is an AI citation tracking tool for brands? An AI citation tracking tool shows brands which sources, pages, and reviews get cited inside shopping answers from engines like ChatGPT, Gemini, Google AI Mode, alongside your own on-site assistants. Discover is that tool for ecommerce brands, tracking your citation share, then handing you the actions to get cited more and grow coverage and conversion. ### Who should use this AI citation tracking tool? Discover suits ecommerce teams that own growth, SEO, content, merchandising, and the customer experience. It is a strong fit for brands on Shopify and other modern commerce platforms aiming to get cited in AI-driven discovery. The first release targets brands at $10M+ in annual GMV. Below that line, join the waitlist while we ready a version for scaling brands. ### Which problems does Discover solve? Most brands hold little sway over which sources AI engines cite in their answers. Discover steps in by: - Tracking which pages and sources AI engines cite for your brand - Pinpointing reference gaps from first awareness through the decision - Naming the rivals cited where your sources should sit - Recommending fixes across content, data, and on-site readiness ### Does Discover work with my agency? It does. Discover is made to pair with leading AEO agencies, and plenty of customers run it as a shared hub alongside their agency partners. No agency yet? We can introduce one from our partner roster. Every Discover customer also gains a dedicated AEO consultant out of our expert CS bench to shape and run the plan. ### What separates Onsite from Everywhere? Onsite zeroes in on your own digital properties, gauging how prepared your site is to be cited by AI agents, assistants, and conversational commerce.Everywhere covers off-site AI territory, measuring which sources AI search, chat assistants, and shopping copilots cite, and where answers leave you out. ### How does Discover track AI citations? Discover fires structured prompts across many AI environments, then reads the replies. It weighs brand mentions, product presence, the sources cited, rival references, answer quality, and funnel coverage, rolling it into a measurable citation score and a ranked list of opportunities. ### Will Discover replace my SEO tools? No. Discover performs best next to your SEO tools and agencies. Plenty of the citation openings it surfaces and helps you act on will lift SEO rankings too, sharpening your writers, community, and reputation teams. Winning modern commerce visibility takes SEO and AEO together. ### Which platforms run with Discover? Discover fits modern ecommerce stacks like Shopify, Salesforce Commerce, Adobe Commerce, BigCommerce, and beyond. Already on Yotpo Reviews? Your ecom platform catalog and tracking are in place, so Discover can start working straight away. Guides and insights for the AI commerce era ## Read the latest from Yotpo #### Shopify x Yotpo webinar on winning eComm in the AI era Join Shopify & Yotpo leaders as they unpack how AI is transforming eComm and how your brand can stay ahead. [Shopify x Yotpo webinar on winning eComm in the AI era](https://www.yotpo.com/gated-shopify-x-yotpo-ai-power-panel/) #### Why you can’t just ask ChatGPT about your brand learn why asking ChatGPT once won’t reveal your true AI visibility, and how intent shapes which brands appear [Why you can’t just ask ChatGPT about your brand](https://www.yotpo.com/blog/why-you-cant-just-ask-chatgpt-about-your-brand/) #### The Shoppers Have Prompted What shoppers want. Who AI picks. 80+ insights across 8 industries. [The Shoppers Have Prompted](https://www.yotpo.com/shoppers-have-prompted/) #### From SEO to AEO: How LG won the AI shelf Why one Fridge tops every AI search, and what it reveals about brand visibility in the age of LLMs. [From SEO to AEO: How LG won the AI shelf](https://www.yotpo.com/blog/from-seo-to-aeo/) ## Get cited across Gemini, ChatGPT, and more AI engines