Email Templates

Email Templates That Drive Ecommerce Success

Create, customize, and launch responsive email templates effortlessly. Enhance your email marketing campaigns with Yotpo's intuitive tools.

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“I'm saving nearly 60% per month on email marketing compared to Klaviyo, and I'm getting just as good, if not better, click-through rates.”

Josh Lampley
Founder & CEO

92x ROI from email marketing

“Our click and open rates exceed what we saw from our previous ESP. That speaks to Yotpo’s strong email features and their deliverability.”

Phil Williams
Director of eCommerce Growth & Marketing

3.9x higher email click rates

“The email templates are super intuitive to use. The integration with Canva and the amount of personalization makes our emails more unique.”

Kelsey Davis
Marketing Operations Director

68% cost savings on email

300+ Free Templates

Launch campaigns fast with over 300 free responsive email templates for every industry, made to look great no matter the device.

Built-In Canva Integration

Design custom banners and more directly in the email editor with Canva—no need to disrupt your workflow or export graphics separately.

Shopify Integration

Seamlessly integrated with Shopify, your email templates can effortlessly promote products- or use AI to recommend products too.

Consistent Brand Identity

Use your Brand Kit to streamline email design. Automatically apply fonts, logos, colors, and more—no manual styling needed.

Flexible Editing Options

Choose between drag-and-drop, plain text, or fully customizable HTML email formats depending on your team’s workflow and campaign needs

Save Time with Multi-Step Campaigns

Create a campaign with multiple follow-up messages for sales, promotions, or holidays all at once, saving your team countless hours.

Advanced Segmentation

Target recipients based on over 180 datapoints like behavior, location, and engagement to personalize your email message effectively.

Avoid the Spam Folder

See detailed deliverability data about every email message, so you can make sure campaigns stay out of the spam folder.

Frequent Questions: Email Templates

Are the email templates free to use?

Yes, Yotpo offers over 300 free responsive email templates designed specifically for eCommerce businesses. Whether you're launching a new email campaign for a seasonal promotion or sending business updates, you’ll find customizable templates built for various industries, use cases, and occasions. These free email templates are optimized for mobile and compatible with various email clients like Gmail and Outlook. Plus, our Marketing Inspiration Library gives you access to real email and SMS examples used by other Shopify brands, helping you save time and kick off campaigns with confidence.

How is Yotpo's builder different from others?

Yotpo’s template builder is purpose-built for eCommerce brands on Shopify. It offers multiple email creation formats—drag-and-drop, plain text, and fully customizable HTML emails—giving your team complete flexibility. With over 300 professional email templates, built-in Canva integration, and a brand kit to apply logos, fonts, and colors, you can personalize every email message while maintaining consistency. You can also promote products directly from your Shopify catalog or use our AI tool to automatically recommend products to each recipient—streamlining your email marketing campaigns and saving countless hours.

Can I move templates from a tool like Mailchimp?

Whether you're switching from Mailchimp or another email client, it’s easy to bring your existing email templates into Yotpo. Simply export your email templates as HTML from your current tool and then paste them into our platform's HTML builder. Please note that some unique blocks from other email providers don’t translate, and may need to be recreated. Once imported, you can optimize or personalize the content using Yotpo’s editor, add Shopify products, or even convert them into fully responsive email templates for mobile and desktop devices.

Can I customize the templates to match my brand?

Absolutely. Yotpo offers fully customizable email templates that let you personalize every element—from layout and text to links, banners, and product tags. With our Brand Kit feature, you can set up your logo, fonts, color palette, and other visual elements once and reuse them across your entire email library. This not only ensures brand consistency across all campaigns but also saves your team valuable time in the design process. Whether you're creating a welcome email, a sales announcement, or a new email series, your branding stays seamless and on point.

Do templates work across different email clients?

Yes. Our templates are built for compatibility on desktop, mobile, and across different email clients. However, with Dark Mode and differences in email layout if a subscriber opens your email in the Gmail app vs. the Apple mail app, etc., we cannot predict every outcome (nor can any email provider). Instead, we recommend best practices to create designs that are best for all devices, email clients, and more.

How do I integrate templates into my campaigns?

Yotpo makes it easy to use your email templates within new or existing email marketing campaigns. You can create a new email using any of our customizable templates, or repurpose any of your own existing template designs. Once you're ready to send, you can segment your recipients by tags, behavior, or location and preview your message before launching- even previewing on mobile vs. desktop to see how your email design looks across devices. Yotpo’s tight Shopify integration also means your product data is always accessible, helping you convert more with relevant, dynamic email content.