The Easy Guide to eCommerce SEO

Everything you need to boost your eCommerce brand and products in search engines, including technical SEO, site architecture, content, and more.

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Chapter 1 SEO Basics to Get You Started

If your brand hasn't invested heavily in SEO, you have an incredible opportunity to boost product discovery and acquire new customers. Here's what you need to know to get started.

3 Lessons

Josh Duggan

Co-founder

Lesson 1 Why SEO Matters for eCommerce

When it comes to eCommerce, “if you build it, they will come” isn’t an effective customer acquisition strategy. In order to truly maximize online traffic, brands need a strong, proactive eCommerce SEO approach.

Matthew Banes

Head of Search

Lesson 2 eCommerce Keyword Research: How to Choose Your Keywords

One of the first steps in increasing your visibility is keyword research, which is a time-consuming but critical element of the best eCommerce SEO.

Kristie Riojas

Product Marketing Manager

Lesson 3 9 Technical SEO Considerations for eCommerce Sites

There’s a lot that goes on behind-the-scenes that can make or break your search engine success. And it relies on technical SEO.

Chapter 2 Optimizing Your eCommerce Store for SEO

There are a lot of factors that go into optimizing your store for search, both onsite and off. Find out how to take your SEO to the next level with smart architecture, killer content, strategic linking, and best practices for on-page optimization.

4 Lessons

Jason Mun

Chief Search Officer

Lesson 1 eCommerce Site Architecture: What You Need to Know

Good architecture makes it easier for search engines to understand and index your site. By having an easy-to-navigate structure, you’re telling Google that you have a high-quality, user-friendly site.

Nik Sharma

CEO

Lesson 2 Content Marketing for eCommerce Brands

Many eCommerce brands overlook a vital part of SEO: content marketing.

Joshua Aven

CEO & Founder

Lesson 3 Link Building for Online Retailers

Most brands don't pay enough attention to backlinks, even though they remain one of Google's top ranking factors.

Citta Paramita

Associate Director of SEO

Lesson 4 On-Page SEO for eCommerce: Optimization and Keyword Targeting

Technical SEO is a vital part of eCommerce SEO for your site as a whole, but what about individual pages? That's where on-site SEO comes in.

Chapter 3 Master Your eCommerce SEO Strategy

eCommerce SEO isn't a one-and-done proposition. Find out how and when to do a technical SEO audit, and how reviews can keep your brand and products fresh in search results.