The Ultimate eCommerce Product Page Guide

Your go-to guide to creating highly-converting product pages, in collaboration with the leading eCommerce experts.

Thank You!

Chapter 1 Product Page Fundamentals

Cover the basics with must-have elements for successful product pages. Get familiar with the fundamental elements, learn how to create a phenomenal mobile experience, and get ahead of the competition with a winning SEO strategy.

3 Lessons

Phuc Nguyen

Content Marketing Lead

Lesson 1 An Intro to the Essential Elements

How do you plan your product page layout? What are your must-have elements? In this chapter, you will learn the basics of creating your first product page.

Alex Rosas

Marketing Associate

Lesson 2 The Mobile Product Page
Experience

Brands don’t need a mobile-friendly site, but a mobile-first one. Leverage touchscreen gestures, add more product options, and prioritize visuals to create an unmatched mobile experience.

Jordan Brannon

President & COO

Lesson 3 Optimizing Product Pages for Conversion Rate & SEO

“If you build it, they will come” doesn’t work when it comes to SEO. Optimizing your store for search from many different angles is the best way to grow your traffic and revenue.

Chapter 2 Bringing Your Products to Life

Your customers can’t touch the product, but they can still get a solid feel for it. Make your products come to life with eye-catching images, clear descriptions, killer copy, and tools that bridge the gap between online and offline.

3 Lessons

George Linton

Head of Growth

Lesson 1 How to Produce Product Photos and Videos

The online experience is limited, but it doesn’t have to be deprived. Capturing vivid images and producing short demo videos will bring your product, and the story behind it, to life.

Sam Chuang

Founder

Lesson 2 Bringing the In-person Experience Online With Technology

Tools that allow customers to interact with your product can mimic the in-person experience — and the more shoppers can visualize your product, the more likely it is that they’ll buy it.

Moon-Suck Song

CEO

Lesson 3 Writing Killer
Product Pages

By focusing on who you’re speaking to, how you’re speaking, and what you want them to feel, you’ll be able to put together a copywriting strategy that sells.

Chapter 3 Building Trust

Earning consumer trust is an important piece of acquiring new customers online. How can you achieve this? Focus on transparency and be upfront about your product or service, and you’ll create loyal customers and brand advocates.

4 Lessons

Rich Bernstein

Director of Marketing at GhostBed

Lesson 1 Simple Ways to Improve Transparency and Earn Shoppers’ Trust

You must be upfront about your product at every stage of the customer journey. Learn how clear, concise policies can help you go beyond just selling to create loyal customers.

Olivia McNaughten

Product Marketing Manager

Lesson 2 Build Brand Credibility With Authentic Customer Reviews

A whopping 92% of consumers will hesitate to buy an item with no customer reviews. In this chapter, we’ll discuss the best ways to leverage this powerful social proof.

Kristie Riojas

Product Marketing Manager

Lesson 3 Boost Social Proof With Visual Galleries

Visual UGC like photos and videos boosts authenticity, community, and conversion. In this chapter, we’ll discuss how you can leverage visual content to engage and acquire customers.

David Feng

Co-Founder and CRO

Lesson 4 Humanizing the Shopping Experience with Chatbots

Nailing your chatbot strategy will unlock an exceptional customer experience that exceeds customer expectations.

Chapter 4 Payments & Monetization

Maximize your monetization opportunities by introducing flexible payments, offering subscription models, and aligning your brand to a meaningful cause that your customers care about.

3 Lessons

Kevin Wild

Head of eCommerce Partnerships

Lesson 1 Buy Now, Pay Later: The Benefits of Offering Flexible Payments

When it comes to payments, flexibility is your best strategy. The more options available at checkout, the easier it will be for you to make a sale.

Ronny Sage

Founder and CEO

Lesson 2 Connect Your Brand to Meaningful Causes

When it comes to payments, flexibility is your best strategy.
The more options available at checkout, the easier it will be for you to make a sale.

Rosa Hu

VP, Product Marketing

Lesson 3 Add Recurring Revenue With Subscription Models

Subscription models are convenient for customers and profitable for brands. We’ll cover their benefits and challenges, and how businesses who want to explore this model can get started.

Chapter 5 Advanced Strategies to Maximize Sales

Every step of the customer journey holds new opportunities for you to explore. Learn how to leverage scarcity, win back customers with SMS, expand to new markets, and double down on your product personalization to maximize sales.

5 Lessons

Hasan Khan

Marketing Strategist

Lesson 1 Encourage Shoppers to Make a Purchase with Urgency & Exclusivity

Appealing to your customer’s FOMO is an effective way to push them to convert. Learn how to use scarcity, a sense of urgency, and exclusivity to drive more sales.

Ryanna Yang

Head of Customer Success

Lesson 2 Upsell With Personalized Product Recommendations

Personalization helps customers find the right products faster. We’ll dive into the different types of product recommendations, best practices, and how you can use them to grow sales.

Kim Winter

Director of Product Marketing

Lesson 3 Fight Browse Abandonment
with SMS Marketing

Many brands overlook browse abandonment, but it’s essential to have a strategy to win back customers. Learn how you can use SMS marketing to turn abandoned sessions into a purchase.

Nikita Vidhyalankar

Associate eCommerce Analyst

Lesson 4 Give Shoppers a Reason to Return With a Wishlist

A good wishlist experience can drive sales, engagement, and retention. In this chapter, we’ll discuss the benefits and how you can use wishlist data to improve the customer experience.

Eugène Ernoult

CMO

Lesson 5 Use Translation & Localization to Reach New Audiences

If you’re getting traffic from other countries — or plan to expand — it’s not enough to rely on Google Translate. In this chapter, we’ll discuss the benefits of localization and how to do it well.

Chapter 6 10 Examples of Inspiring Product Pages

Get inspired by some real-life brands and learn what makes their product pages so strong.