Smarter Automation

eCommerce Email Marketing Automation Platform

Grow faster with Yotpo SMS & Email by automating high-converting emails and SMS that build customer loyalty, boost sales, and reduce manual work.

“We made nearly 40% more revenue from flows in the last month- and saw significantly higher pop-up completion rates."

Lisa Sutton
COO

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38% more revenue from flows

"Marketers want to be relevant and connect with our audience. Now, we can connect more personally with a 360 view of the customer’s journey"

Curtis Ulrich
Director of eCommerce

31% increase in email revenue

”We see incredible open rates and conversion, while having nearly zero opt outs. I attribute that truly to our segmentation strategy.”

Matt Catizone
CMO & Managing Partner

58% open rates on average

Recover Abandoned Carts

Send emails with reminders, discount codes, or product links to win back potential buyers.

Personalize at Scale

Use real-time customer data to create segmented, personalized campaigns that increase engagement.

Measure & Optimize

Test, track, and improve every campaign using built-in analytics and our drag-and-drop editor.

eCommerce Email Marketing Automation mockup

Pre-Built Templates

Launch welcome, post-purchase, and promotional automations with ready-to-send templates- including recommended subject lines, designs, and more.

Shopify Native Integration

Connect to your store in one click and automate email campaigns and SMS effortlessly- seamlessly connecting to data about how your shoppers interact with your brand and website.

Unified Email + SMS

Run cross-channel campaigns and automations from one platform effortlessly- sending texts and emails in real-time.

Email Marketing Automation FAQs

What is eCommerce email marketing automation?

eCommerce email marketing automation is the use of software like Yotpo to send automated, personalized email campaigns triggered by customer behavior such as previous purchases, page visits, or abandoned carts. Yotpo also offers eCommerce automation for SMS.

Why should I use Yotpo for automation?

Yotpo supports the full marketing strategy for eCommerce brands- providing not only a full-stack email marketing service but also SMS marketing—giving ecommerce stores an all-in-one marketing platform.

Can I recover abandoned carts automatically?

Yes. Yotpo includes automated email flows for cart recovery, back in stock notifications, and post-purchase emails—all customizable with our drag and drop editor. Personalize your subject lines, time your messages to perfectly retarget potential customers, and create a more effective journey to recover revenue for your ecommerce store.

Does this work with Shopify?

Absolutely. Yotpo SMS & Email integrates with Shopify natively to help marketing teams connect their marketing strategy to their online store, reducing manual work and unifying their marketing campaigns. Because Shopify connects directly with your email marketing, you can personalize product recommendations based on your catalog, and even automate email campaigns to show the last products your shoppers were viewing.

How quickly can I launch my first automated flow?

Most ecommerce brands launch their first automated campaigns in under an hour using Yotpo’s email marketing software, generous free plan, and proven email templates. It's easy to send personalized email campaigns using Yotpo's library of out of the box flow templates- with prewritten emails and subject lines based on key moments in the shopping journey- like cart abandonment, viewing products, signing up for email marketing, and more.

What automated email marketing flows does Yotpo offer?

Yotpo provides a range of automated email marketing flows designed to power your eCommerce email marketing automation strategy. These include welcome emails for new subscribers, abandoned cart emails, post-purchase flows with product review requests, transactional emails, and back in stock notifications.

Yotpo’s marketing automation platform helps eCommerce brands send personalized email campaigns based on customer data and previous purchases, boosting repeat purchases and improving customer relationships.

With tools like customer segmentation, email templates, and a drag and drop editor, Yotpo makes it easy for marketing teams to automate email campaigns and run cross-channel campaigns including SMS marketing. Integrated with your eCommerce platform, it’s a top choice for scaling your email marketing efforts with minimal manual work.