How to win with ecommerce this
black friday

September 23rd, 2:00 pm EST

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ABOUT THE EVENT

Following 2019’s sold-out conference, we’re once again gearing up to bring the movers and shakers of the eCommerce community together in 2020 through a series of online events. 

Destination:D2C Online will bring you insights and advice from the hard-won experience of the brands that set the direct-to-consumer revolution into motion. Join us to stay up to date on the latest trends, and get your most pressing questions answered by the best in the industry.

SPEAKERS

6

Abhi Sharma

VP, Product Management, Salesforce Commerce Cloud

salesforce
4

Dana Schwartz

VP, Global Direct to Consumer & Digital

keen
2

MARGAUX REESE

Associate Director, Digital Marketing & Ecommerce

Colorescience
1

TALIA SHANI

Director of Marketing, UK

yotpo
3

TRACY STRAUSS

VP of Marketing

yotpo
5

Eric Griego

Senior Manager, Partnerships

yotpo

AGENDA

2:00 pm

5 Tips to Cut Through the Noise of Black Friday

eCommerce will be bigger than ever this year, and that means an onslaught of offers for shoppers. We’ll share five quick tips for eCommerce brands to stand out and win.

 

Speaker: Talia Shani, Director of Marketing, UK, Yotpo

2:15 pm

Strategies for a Luxury Brand on Black Friday

Learn how skin care brand Colorescience is planning to use Black Friday as an opportunity to acquire new shoppers through digital channels — and turn them into loyal, repeat customers. 

 

Speaker:

Margaux Reese, Associate Director, Digital Marketing & eCommerce, Colorescience

 

Moderator:

Tracy Strauss, VP of Marketing, Yotpo

2:55 pm

How We Built This: Featuring Salesforce and KEEN

Learn about the building blocks required for a successful website build — from the overarching eCommerce strategy to the specific components of a winning tech stack — during a discussion with Salesforce and KEEN. 

 

Speakers: 

Abhi Sharma, VP, Product Management, Salesforce Commerce Cloud

 

Dana Schwartz, Vice President, Global Direct to Consumer & Digital, KEEN Footwear

 

Moderator: Eric Griego, Senior Manager, Partnerships, Yotpo

Presented by

In Partnership With

sailsforce

Save Your Spot

Join us to learn about the most important issues facing online merchants today.

A Note About
Destination:D2C

Following a sold-out conference in 2019, Yotpo created a series of online events to bring the movers and shakers of the eCommerce community together again through candid conversations with the world’s most groundbreaking brands.

Yotpo is committed to protecting the health of our partners, customers, and employees during the COVID-19 pandemic. With that in mind, we will be hosting several exciting online events to keep the community connected.

In 2021, we plan to relaunch Destination:D2C Roadshow, a series of intimate, in-person talks across the US and Europe, featuring some of the most exciting leaders in eCommerce.

Brought to you by Yotpo

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering you to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, and Tel Aviv.

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Schedule a call with one of our marketing consultants to learn more.
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