Data on eCommerce Trends

We compared CVR of customers who see user-generated content on eCommerce sites selling clothes and accessories to that of customers who don't.

This survey of 1,000 shoppers looked at whether customer reviews, photos, or videos have the biggest impact on purchase decisions.

The CVR of visitors who see user-generated compared to those who don't.

The average response rate of customers to review requests

A survey of 1,000 shoppers shows the type of product photos they prefer to see when making an online purchase decision.

By studying 1.3 million customer reviews, we identified the words fashion shoppers most frequently use to talk about customer service.