--- url: /competitors/yotpo-vs-trustpilot/ title: "Yotpo Vs Trustpilot Comparison | Yotpo" description: "Yotpo elevates your reviews with in-mail review requests, customizable on-brand widgets, and much more. Compare Yotpo vs. Trustpilot to see what sets us apart." canonical: https://www.yotpo.com/competitors/yotpo-vs-trustpilot/ --- # yotpo. vs. Trustpilot Yotpo can elevate your reviews to the next level with in-mail review requests, customizable on-brand widgets, and much more. Discover what sets us apart from Trustpilot. | Solution | Yotpo | Trustpilot | |---|---|---| | **In-Mail Review Request** — Collect up to 6x more content with easy in-mail review submission | Yes | No | | **Moderation and Control** — Full content management and AI-assisted moderation to maximize efficiency | Yes | No | | **Non-Duplicated SEO Benefits** — Reviews are hosted on your site first to boost SEO and drive search traffic; they are not duplicated from yotpo.com | Yes | No | | **AI-Powered Smart Prompts** — Collect higher-quality reviews addressing high-converting topics that actually inspire purchases | Yes | No | | **On-Brand Widget Customization** — Flexible widgets with fast out-of-the-box or advanced CSS editing | Yes | No | ### YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS ״Trustpilot’s heavy branding led customers to their site instead of ours. But Yotpo guides customers to our product pages that feature reviews in a beautiful on-brand way." Crystal Galea, Operations & Product Manager Customize how your reviews are captured and displayed. ### See how top brands rate us - Shopify 4.8 - G2 4.3 - Capterra 4.6 ## Why Customers Choose Yotpo See what features Yotpo uses to help brands grow and excel ###### Yotpo enhances SEO for brands Yotpo posts reviews directly to a brand’s site, further elevating their organic SEO and the overall buyer journey. ###### Yotpo includes AI capabilities With Smart Filters and Smart Prompts, customers can filter through reviews and leave reviews with more details. ###### Yotpo allows for customizations Yotpo’s customizable, on-brand widgets are easy to integrate and native to a brand’s site. ###### Yotpo supports D2C brands As an expert in the D2C space, Yotpo helps to ensure that brands can maximize the power of their product reviews. We are thrilled to be recognized as industry leaders by ###### G2 and Capterra Great app and customer service! It's extremely easy to add the app and I can customize it according to our needs. And their customer service is the best! Femique AB - Trustpilot I recently migrated all of reviews and rewards programs over from Stamped.io I recently migrated from Stamped.io which was a HORRIBLE experience. It's so refreshing to get a much more robust, visually pleasing app and customer service that is 1000x better. mikimiette Shopify Everything you could want from a Review platform... And more! A solid review platform with additional features. Yotpo has really 'opened the door' for us in the way of review submissions! Interface and emailing system is spot-on for what we're looking for. Brenn S eCommerce & Digital Marketing Manager - G2 Goodbye Mailchimp! Hello Yotpo! I'm very pleased. I'm also impressed with the staff. They've been super helpful and friendly. I loved the ability to keep everything all in one place. It's super user friendly. Jeanette H. Owner - Capterra Love this app! We've used them for years, and any time we have any issues, support is top notch. Charlie Dayment - Trustpilot My Favorite Smart Software Yet Automation is king. It feels like the entire software is on autopilot unless you want to be in control. I love knowing that it's working so I can put my focus in other areas. Trevor J CEO & Founder - G2 ABSOLUTELY LOVE THIS APP! So many good things to say about it. We used two other review apps that were bad. We switched to Yotpo and it has so many awesome features and unbelievably good support. Couldn't recommend this app more highly! Great job, Yotpo! FiTONIC Shopify One of Our Best Business Decisions The impact you get on your website VS the cost for the platform is fantastic. It integrates with Google and Facebook easily, is very user friendly, works for multiple websites, and support is good. Mark S. Website Manager - Capterra So far, so awesome The platform and what they offer is amazing. So much more affordable than what I was paying, especially as a small business. I'm really pleased. S Brooks - Trustpilot Best review app period Yotpo is truly our best on site app. Yotpo has become a major part of our day to day customer engagement strategy. This app offers a heck of a lot of great features for the low price of free. Yemin K Co-Founder & COO - G2 Reviews Get Sales Reviews get sales - not just positive ones, even negative ones. Yotpo has helped us generate thousands of reviews in a short time. As a result, our conversion jumped up site-wide which equals more sales and higher AOV. William H. VP of Marketing & Growth - Capterra Getting reviews is easier than ever! I like the ability for customers to leave a review from right within their emails. No need for multiple clicks and opening new browser windows. Plus - this is all automated! Plain and simple. Christine N. Capterra It's a totally awesome app! We have been using Yotpo for a few years now and even moved our reviews from one platform to another. They are there for your success and go over and above what most customer service support teams do. Rustic Sinks Shopify An absolute must for any small online business Love, Love, Love this company. We have doubled our customer conversion rate since we installed Yotpo. I recommend app to anyone doing online sales. We started with the free version but will soon upgrade!! Mary D. Managing Partner - Capterra Yotpo reviews is the best way to add social proof So satisfied and I definitely recommend it for everyone considering it for their e-commerce store. We use Yotpo reviews on all of our e-commerce stores. Verified Reviewer Software that works+helpful customer service - what more can you ask It just works. Yes, you get reviews. But it's more than reviews. It's SEO content, conversion content. Being able to fill out reviews by email it converts a lot better. Charles A. Owner So many features... Amazing support Yotpo is on a completely different level than most. They regularly update their product, have so many features, and have a great team of account executives, experts, strategists, and support staffs. Ardalan Z. Online Marketing Manager - Capterra Everything I was hoping it would be It was simple to integrate into our store. I feel like we are more than getting our ROI on this tool, given what reviews do to our conversion rates. With the free trial, and minimal barriers to entry, it's a must try. Bryce M Co-Founder & Owner - G2 The best way to help improve your business In today's world, people HAVE to see real people, verified people, who are talking about your product. This is the easiest and best way to do it. Every retail website should be using this. Elizabeth M. Many hats Yotpo is a must-have for any business It took very little time to build up what seemed like a credible amount. I'm very pleased with the app and also appreciate the additional features I get with the premium subscription. Leslie G Business Owner Full of Features Yotpo is the most feature filled review plugin we've ever used. We also really like the ability to comment on reviews, especially the negative ones. Yotpo customer service is always responsive. James V. Graphic Designer - Capterra The best Yotpo does not only have systems designed for big companies but small companies as well. They are one kind of a company, that actually think about their customers. Administrator Consumer Electronics - G2 Great boost for small business to grow solid reputation!!! Yotpo has given us credibility! It encourages onlookers to proceed to the checkout with confidence. Clean cut, great visual, easy to implement into our website in the places we want it seen. Rachel B. CEO Extremely amazing portal that will make money for you Before Yotpo, we were getting about 5 reviews a month, now we get 250 a month. The ROI is amazing. We have more than made our money back. User Consumer Electronics Amazing. 75% of product are reviewed now. Support was unbelievable I now get about 75% reviews on my product sales. Before I was having a hard time getting a couple reviews. Administrator Automotive - G2 Yotpo is a Home Run for Businesses of All Sizes! After a large amount of research my organization landed on Yotpo. The review conversion rate is phenomenal, and the app no doubt pays for itself and then some. Matt B. - Capterra Love this app. Incredibly easy to install We are also very happy with the technical support we receive from Yotpo team! They have been timely and courteous in response to our customization requests. Zyderma Shopify Amazing Customer Service! I have contacted Yotpo on several occasions and each time, my experience has been fantastic. Heather - Trustpilot Great Customer Support I have been using yotpo for 6 months now, and their customer support is always available to answer questions and help find solutions. Mela Vitamins I would highly recommend Yotpo Reviews. Their software is easy to install and their technical support is always available on a live chat and willing to offer any assistance. Matthew - Eagle Claw Fasteners Great app and customer service! It's extremely easy to add the app and I can customize it according to our needs. And their customer service is the best! Femique AB - Trustpilot I recently migrated all of reviews and rewards programs over from Stamped.io I recently migrated from Stamped.io which was a HORRIBLE experience. It's so refreshing to get a much more robust, visually pleasing app and customer service that is 1000x better. mikimiette Shopify Use Yotpo Reviews to better appeal to your customers. #### SMS & Email Capture your shoppers’ attention with email and SMS marketing by recommending the most relevant products and offers at the right moment. #### Reviews Curate and display high-quality content that makes it easy for shoppers to find what they need with our AI-powered widgets. #### Loyalty and Referrals Build trust with your customers via a branded loyalty and referral program that keeps them engaged, drives repeat purchases, and increases referrals. #### Subscriptions Drive recurring revenue and increase lifetime value with subscriptions experiences that are easy for you and your customers. #### Visual Marketing Appeal to your customers by showcasing on-brand, user-generated content from Instagram directly to your site. #### SMS & Email Capture your shoppers’ attention with email and SMS marketing by recommending the most relevant products and offers at the right moment. 0:04 #### Reviews Curate and display high-quality content that makes it easy for shoppers to find what they need with our AI-powered widgets. #### Loyalty and Referrals Build trust with your customers via a branded loyalty and referral program that keeps them engaged, drives repeat purchases, and increases referrals. #### Subscriptions Drive recurring revenue and increase lifetime value with subscriptions experiences that are easy for you and your customers. #### Visual Marketing Appeal to your customers by showcasing on-brand, user-generated content from Instagram directly to your site. #### SMS & Email Capture your shoppers’ attention with email and SMS marketing by recommending the most relevant products and offers at the right moment. 0:04 ### YOTPO POWERS SMS FOR THE WORLD’S FASTEST-GROWING BRANDS Join The World's Fastest-Growing Brands