---
url: /competitors/yotpo-vs-smile-io/
title: "Yotpo Vs. Smile.io Comparison | Yotpo"
description: "Ready to build a more tailored loyalty program that drives higher customer lifetime value? Compare Yotpo and Smile.io to see which is right for your brand."
canonical: https://www.yotpo.com/competitors/yotpo-vs-smile.io/
---
# yotpo. vs. Smile.io

Brands are switching from Smile.io to Yotpo to build strategic loyalty programs that scale with their brand — all under the guidance of customer success experts.

| Solution | Yotpo | Smile.io |
|---|---|---|
| **Strategic Guidance** — Work with a dedicated client success manager who offers strategic guidance, individualized support, and ongoing program optimization. | Yes | No |
| **Complete On-Site Control** — Ditch the pop-ups and integrate your loyalty program functionality throughout your website. | Yes | No |
| **Growth-Focused Features** — Don’t outgrow your loyalty program; grow with it. Scalable functionalities, like campaign scheduling and 15+ OOTB campaigns, ensure your brand’s long-term success. | Yes | No |
| **Customer Segmentation Engine** — Study segments within your customer base to understand customer behavior and send better marketing communications. | Yes | No |
| **Detailed Program Reporting** — Program analytics that go beyond basic engagement metrics. Receive customer-level insights on how your program is driving incremental behavioral change. | Yes | No |

### YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS

”We knew we needed a more sophisticated loyalty solution. Yotpo helped us completely redesign our loyalty program.”

Genna Rodney, Associate Manager, CRM & Loyalty

Use Yotpo to maximize engagement and lifetime value.

### See how top brands rate us

- Shopify 4.8

- G2 4.3

- Capterra 4.6

## Why Customers Choose Yotpo

See what features Yotpo uses to help brands grow and excel.

###### Integrated on-site experience

Make your loyalty program a natural extension of your brand with our customizable Rewards page and modules.

###### Scale with confidence

Yotpo is equipped with the flexibility, agility and scalability to help your brand succeed from the start.

###### Sophisticated end-to-end program build

Go beyond simple pop-ups and create a unique, multifaceted loyalty program with in-depth reporting and analytics.

###### Strategic Guidance

Work with a dedicated client success manager who offers expertise, individualized support, and ongoing management.

We are thrilled to be recognized as industry leaders by

###### G2 and Capterra

Great all around

I use both Yotpo reviews and Yotpo customer loyalty. Both are fantastic. I have received hundreds of reviews from the automatic email requests. The loyalty system is ready to set up and many customers love it.

Apryl M. Owner/maker

- Capterra

The Yotpo team is hands down the best of the best

We have loved have all of our customer experience & loyalty features. We work with the best account managers, and the support team is just as great. Our experience has been superb!

DIME® Beauty

Shopify

Marketing and referrals at ease!

Excellent bringing back repeat customers and the referral program has also helped us. Very easy to promote our business with the marketing and trying to lure repeat customers.

Capri S. Accounting

Perfect app

My favorite thing at Yotpo is the customer service. No matter if you are talking about reviews, the question to the community, referral program, customers will be touched with the right information.

David V Content Marketing Leader

- G2

100% recommend trying YOTPO Loyalty out!

I love the embedded experience. Much better than the widget pop up some of the other companies are doing. Also love how it integrates with our Yotpo reviews and Klaviyo platform so seamlessly.

ZANEROBE

Shopify

The system works like a charm

Easy setup. Customer service also helpful when we have questions pertaining to setup or customer issues.

HALE

Yotpo make awesome apps

The customer service is some of the best I have experienced. Highly recommend both the Reviews and Loyalty programs from Yotpo!

Madd Gear

Gets the job done

Having the loyalty program and referral program under the same umbrella simplifies messaging and allows us to promote both initiatives together.

Nicolette B Email Marketing

- G2

Love this app and the quick support!

It makes a lot of difference in terms of getting technical answers responded to at a faster pace than submitting a ticket via email. Great feature!

Credo

Shopify

Easy to Use and Great Benefits

We purchased this mainly for the loyalty program. It is great to offer our customers a point/loyalty system. It is easy to set rules, bonuses, gift points, etc. Reviews and social placement on our site is nice.

Verified Reviewer Account Manager

- Capterra

Amazing App!

It has so many features that makes to build a nice loyalty program on any website. Great job!

WonderFil UK

I love this app!

It really helps with customer loyalty. Also, the support from the Yotpo team is A1!! They're very helpful and respond quickly to the live chat

It really helps with customer loyalty. Also, the support from the Yotpo team is A1!! They're very helpful and respond quickly to the live chat

Shopify

Absolutely love this app

As a (new and) small business, building loyalty is very important to me and my business. Especially for acquiring new customers and retaining the ones I have. This app helps me do just that.

ThriftIt co.

Yotpo's apps are highly recommended!

It's great that the Loyalty & Rewards program neatly ties in with their Testimonials app.

JUUK

The best Rewards & Loyalty app I have tried

It's easy to use and it looks great on the website. Also, if you have any issue, they are very helpful and they answer in less than 5 minutes! I recommend this app.

Tropi Shoes

Shopify

Glad to use it with our e-commerce:)

The Best App Ever for Loyalty & Rewards and the customer support, with Reymond, is the best one! <3

Passione Animali

A great all round tool for my business.

Great all in one marketing and POS solution with integrated reviews systems, loyalty rewards and great preset design templates

Liam W. Financial Controller

- Capterra

By far the easiest to integrate

Tried multiple loyalty apps, this one is by far the easiest to integrate, has the most options available, is nice to look at, easy to customise and the customer service is amazing!

Friday Love Fabrics

Shopify

Great all around

I use both Yotpo reviews and Yotpo customer loyalty. Both are fantastic. I have received hundreds of reviews from the automatic email requests. The loyalty system is ready to set up and many customers love it.

Apryl M. Owner/maker

The Yotpo team is hands down the best of the best

We have loved have all of our customer experience & loyalty features. We work with the best account managers, and the support team is just as great. Our experience has been superb!

DIME® Beauty

Yotpo offers a partnership, not just a solution.

#### SMS & Email

Capture your shoppers’ attention with email and SMS marketing by recommending the most relevant products and offers at the right moment.

#### Reviews

Curate and display high-quality content that makes it easy for shoppers to find what they need with our AI-powered widgets.

#### Loyalty and Referrals

Build trust with your customers via a branded loyalty and referral program that keeps them engaged, drives repeat purchases, and increases referrals.

#### Subscriptions

Drive recurring revenue and increase lifetime value with subscriptions experiences that are easy for you and your customers.

#### Visual Marketing

Appeal to your customers by showcasing on-brand, user-generated content from Instagram directly to your site.

#### SMS & Email

Capture your shoppers’ attention with email and SMS marketing by recommending the most relevant products and offers at the right moment.

0:04

#### Reviews

Curate and display high-quality content that makes it easy for shoppers to find what they need with our AI-powered widgets.

#### Loyalty and Referrals

Build trust with your customers via a branded loyalty and referral program that keeps them engaged, drives repeat purchases, and increases referrals.

#### Subscriptions

Drive recurring revenue and increase lifetime value with subscriptions experiences that are easy for you and your customers.

#### Visual Marketing

Appeal to your customers by showcasing on-brand, user-generated content from Instagram directly to your site.

#### SMS & Email

Capture your shoppers’ attention with email and SMS marketing by recommending the most relevant products and offers at the right moment.

0:04

### YOTPO POWERS SMS FOR THE WORLD’S FASTEST-GROWING BRANDS

Join The World's Fastest-Growing Brands
