Yotpo vs. Klaviyo

Why choose Yotpo over Klaviyo?
Get more revenue from every message you send with 1:1 strategy guidance and dedicated service, plus flexible pricing that supports your strategy.
Header
20K BRANDS TRUST YOTPO TO GET THE MOST FROM EVERY SEND
logos logos logos logos logos

Results that truly move the needle

10x
revenue per message
150%
subscriber growth in 6 months
40%
lower costs
Revenue-Driving Messages
Scale Your List
Accelerate Revenue with AI
Analyse and Optimise
Expertise & Partnership
Capabilities
Yotpo
Build engaging, effective emails
Drag & drop editor with built-in Canva to design engaging emails
Standard drag & drop email editor to design emails
Leverage data for segmentation
180+ datapoints from shoppers’ behavior, AI, and more to engage
Offers similar level of data for segmentation
Multi-channel Email & SMS drip campaigns
Send thoughtful, multi-step Email & SMS campaigns in a single setup
No drip campaigns offered, only single promotions
Send higher converting texts with RCS
Deliver interactive on-brand experiences with RCS to boost CVR
No RCS offered, limited to standard SMS & MMS with lower CVR
Engage shoppers at the right moments
Automate messages across the buyer journey, dozens of pre-built flows
Offers similar automated flow functionality
Increase Loyalty & Reviews Programs
Drive loyalty program actions and generate UGC via SMS & Email
Limited functionality via integration with Yotpo Loyalty & Reviews
Capabilities
Yotpo
Collect SMS/Email subscribers
10+ growth tools, including pop-ups, on-site verification, and more
Offers similar growth tools to gather SMS & email subscribers
A/B test to learn what converts
Test which pop-up brings in the highest AOV subscribers- not just CVR
A/B testing limited to aggregate form conversion only
Time pop-ups to boost CVR
Trigger pop-ups in predicted most-likely-to-subscribe moment with AI
Only offers manual options to resurface the pop-up
Capabilities
Yotpo
AI-Triggered Pop-Ups
Trigger pop-ups at predicted best time for CVR with free Black Crow
No AI list growth features to optimise conversion automatically
AI Segment Building
Build segments with AI in seconds with free text prompts
Offers similar generative AI segment building
AI Campaign Creation
Identify highest converting cohort & deliver spot-on copy at key time
No comparable solution for tailoring all elements of campaign with AI
AI Product Recommendations
Recommend the products most likely to get subscribers to convert
AI product recs lack options for best-reviewed, and more
Trigger flows in right moments
Re-engage on predicted cross-sell & repurchase dates with Black Crow
Predicted cross-sell date at an added monthly cost, no pre-built flows
Personalised post-click experiences
Send shoppers to personalised storefronts post-click with Black Crow
Can integrate with solutions to offer this, but at higher cost
Capabilities
Yotpo
Understand Marketing Performance
12+ dashboards on revenue, campaigns, flows, subscribers, and more
Offers some dashboards, but gates advanced analytics behind paywall
Monitor Email Deliverability
Intuitive dashboard with benchmarks and comparisons across ISPs
Offers similar deliverability analytics to monitor performance
RFM Analysis
Built-in RFM data + behavior trends with recommended SMS/Email actions
RFM analysis gated behind a paywall
Repeat customer dashboard
View buying patterns & insights to boost repeat purchases w/ SMS/Email
Any insights related to purchase trends locked behind a paywall
Capabilities
Yotpo
eCommerce experts
Natively built on Shopify, focused on eCommerce marketers
Focused outside eCommerce + divided focus on customer service teams
Email migration
Guided email migration with hands-on team to redesign templates, list
Offers limited if any migration support beyond help desk articles
SMS & Email strategist
Meet biweekly to level up strategy w/ best practices & optimisations
Strategists only for certain brands, limited interaction/ guidance
Email deliverability optimisation
Strategist to boost deliverability KPIs, stay up to date on guidelines
Left on your own to stay up to date, spot deliverability issues
Retention expertise
360 knowledge of your brand and how to use SMS/Email to improve KPIs
No retention specialisation (or CSM at all for most brands)
Platform stability & deliverability
Industry-leading deliverability infrastructure w/ 0 outages in BFCM
Strong infrastructure, with scattered outages during peak periods
Pay only for the texts & emails you actually send with unlimited contacts and no penalties as you grow.
Bullet

Meet the brands

who made the switch from Klaviyo to Yotpo
CS
42%
higher email revenue
42%
higher email revenue
“After switching to Yotpo Email, we quickly saw improvement across all key KPIs — open rates, CTR, & revenue.”
Julian Davies
Managing Director
BRAND
15%
subscriber growth
15%
subscriber growth
“We were beyond thrilled to see not just the same results - but better than we had previously.”
Medhi Zeroual
CEO & Co-Founder
BRAND
58%
Average open rate
58%
Average open rate
"The numbers are staggering. We see incredible open rates and conversion- while having nearly zero opt outs."
Matt Catizone
CMO & Managing Partner
A-list eComm tech at your fingertips
LOGOS

Ready to make the switch to
Yotpo Email & SMS?

30 min demo
Don't postpone your growth
Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.

Your information will be treated in accordance with our Privacy Policy

Yotpo people logo
Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
YOTPO POWERS THE WORLD'S FASTEST-GROWING BRANDS
Yotpo customers logos
Yotpo customers logosYotpo customers logosYotpo customers logos
30 min demo
Don't postpone your growth
Check iconJoin a free demo, personalized to fit your needs
Check iconGet the best pricing plan to maximize your growth
Check iconSee how Yotpo's multi-solutions can boost sales
Check iconWatch our platform in action & the impact it makes
30K+ Growing brands trust Yotpo
Yotpo customers logos