---
url: /competitors/yotpo-vs-klaviyo-au/
title: "Yotpo Vs. Klaviyo: Choosing The Right Email & SMS Platform | Yotpo"
description: "Yotpo helps you get more revenue from every message you send. Compare Yotpo to Klaviyo to see how you can grow results with better service and lower costs."
canonical: https://www.yotpo.com/competitors/yotpo-vs-klaviyo-au/
---
# Yotpo vs. Klaviyo

Why choose Yotpo over Klaviyo?

Get more revenue from every message you send with 1:1 strategy guidance and dedicated service, plus flexible pricing that supports your strategy.

10,000 TRUSTED REVIEWS FROM

4.9

4.5

4.6

4.9

4.5

4.6

20K BRANDS TRUST YOTPO TO GET THE MOST FROM EVERY SEND

## Results that truly move the needle

10x

revenue per message

150%

subscriber growth in 6 months

50x

ROI on Multi-Channel SMS

99.5%

email delivery rate

34%

increase in email open rates

40%

lower costs

Revenue-Driving Messages

Scale Your List

Accelerate Revenue with AI

Analyse and Optimise

Expertise & Partnership

Capabilities

Build engaging, effective emails

Drag & drop editor with built-in Canva to design engaging emails

Standard drag & drop email editor to design emails

Leverage data for segmentation

180+ datapoints from shoppers’ behaviour, AI, and more to engage

Offers similar level of data for segmentation

Multi-channel Email & SMS drip campaigns

Send thoughtful, multi-step Email & SMS campaigns in a single setup

No drip campaigns offered, only single promotions

Send higher converting texts with RCS

Deliver interactive on-brand experiences with RCS to boost CVR

No RCS offered, limited to standard SMS & MMS with lower CVR

Engage shoppers at the right moments

Automate messages across the buyer journey, dozens of pre-built flows

Offers similar automated flow functionality

Increase Loyalty & Reviews Programs

Drive loyalty program actions and generate UGC via SMS & Email

Limited functionality via integration with Yotpo Loyalty & Reviews

Capabilities

Collect SMS/Email subscribers

10+ growth tools, including pop-ups, on-site verification, and more

Offers similar growth tools to gather SMS & email subscribers

A/B test to learn what converts

Test which pop-up brings in the highest AOV subscribers- not just CVR

A/B testing limited to aggregate form conversion only

Time pop-ups to boost CVR

Trigger pop-ups in predicted most-likely-to-subscribe moment with AI

Only offers manual options to resurface the pop-up

Capabilities

AI-Triggered Pop-Ups

Trigger pop-ups at predicted best time for CVR with free Black Crow

No AI list growth features to optimise conversion automatically

AI Segment Building

Build segments with AI in seconds with free text prompts

Offers similar generative AI segment building

AI Campaign Creation

Identify highest converting cohort & deliver spot-on copy at key time

No comparable solution for tailoring all elements of campaign with AI

AI Product Recommendations

Recommend the products most likely to get subscribers to convert

AI product recs lack options for best-reviewed, and more

Trigger flows in right moments

Re-engage on predicted cross-sell & repurchase dates with Black Crow

Predicted cross-sell date at an added monthly cost, no pre-built flows

Personalised post-click experiences

Send shoppers to personalized storefronts post-click with Black Crow

Can integrate with solutions to offer this, but at higher cost

Capabilities

Understand Marketing Performance

12+ dashboards on revenue, campaigns, flows, subscribers, and more

Offers some dashboards, but gates advanced analytics behind paywall

Monitor Email Deliverability

Intuitive dashboard with benchmarks and comparisons across ISPs

Offers similar deliverability analytics to monitor performance

RFM Analysis

Built-in RFM data + behavior trends with recommended SMS/Email actions

RFM analysis gated behind a paywall

Repeat customer dashboard

View buying patterns & insights to boost repeat purchases w/ SMS/Email

Any insights related to purchase trends locked behind a paywall

Capabilities

eCommerce experts

Natively built on Shopify, focused on eCommerce marketers

Focused outside eCommerce + divided focus on customer service teams

Email migration

Guided email migration with hands-on team to redesign templates, list

Offers limited if any migration support beyond help desk articles

SMS & Email strategist

Meet biweekly to level up strategy w/ best practices & optimisations

Strategists only for certain brands, limited interaction/ guidance

Email deliverability optimization

Strategist to boost deliverability KPIs, stay up to date on guidelines

Left on your own to stay up to date, spot deliverability issues

Retention expertise

360 knowledge of your brand and how to use SMS/Email to improve KPIs

No retention specialisation (or CSM at all for most brands)

Platform stability & deliverability

Industry-leading deliverability infrastructure w/ 0 outages in BFCM

Strong infrastructure, with scattered outages during peak periods

Pay only for the texts & emails you actually send with unlimited contacts and no penalties as you grow.

## Meet the brands

who made the switch from Klaviyo to Yotpo

33%

lift in online order

**33%**

lift in online order

We've seen a massive improvement in deliverability & loyalty participation - our customers are definitely more engaged.

**Sandy Reynolds**
 Founder

For BFCM we sent more emails than ever but SPENT less than ever during this period. We’re obsessed with Yotpo Email!

**Chantel Brayley**
 General Manager

Our CSM is like an extension of our team and has helped us unlock new strategies and better segmentation. practices.

**Jemma Fox**
 General Manager

## Stop settling with your Email & SMS

Get more from your Email & SMS marketing- better results, lower costs, and exceptional service.

## Dedicated to driving more revenue from your strategy

Unlock revenue-driving features out of the box at no extra cost- to get the most from your Email & SMS strategy.

Free Access to Black Crow AI

Grow your lists fast and recover more revenue with exclusive access to Black Crow AI’s leading Identity Resolution & List Growth Tools.

RFM Analytics with Actionable Segments

Analyze how customers split across high value and high risk segments & turn insights to actions with pre-built segments and flows.

Retention & Repeat Customer Insights

See how often customers repurchase, avg time between orders, and how you compare to other brands- with recommended Email & SMS actions.

We are thrilled to be recognized as industry leaders by

## G2 and Capterra

## What real people think about us

See first-hand why brands are making the switch to Yotpo Email & SMS

“Unparalleled Customer Service”

This company is all about customer service and making sure that they not only understand the app but marketing strategies and why they are important! I love, love how detailed they are in tutorials and the customer experience.”

**That Soulciologist**

“Charged by what we send”

Great app, very easy to use after issues on previous email marketing apps. We love that we are charged by what we actually send out, rather than a flat monthly fee, so that on slower months with less marketing, we spend less.

**Unspeakable**

“Super intuitive app”

Super intuitive app, great features and 10/10 support. Highly recommend based on features, massive price difference compared to competitors and ease of use.

**LOBOCKI**

“A game-changer”

This app is a game-changer. Its robust marketing features allowed me to replace multiple apps with just one.

**Calabash Tea**

A-list eComm tech at your fingertips

## Ready to make the switch to Yotpo Email & SMS?
