Tech21 Builds
Trust with Yotpo


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Employees

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Reviews

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UK Tech Accessories Brand

The Company


Tech 21 was founded in 2005 on Eel Pie Island on the Thames in London. The company has offices all over the world, but it’s headquarters are still located on the famous island where The Rolling Stones and Pink Floyd and The Who played gigs.

The brand, which is the #1 tech accessories company in the UK, was founded to “develop the most advanced, scientifically-proven cases and screen shields for mobile devices and laptops,” explained Head of eCommerce, Nick Hill.

Challenge


When Nick joined Tech 21 at the end of 2015, his top priorities were “to make the website more customer friendly, improve SEO and improve the conversion rate.” Nick explained further, ”I knew that reviews were an integral part of that journey especially in terms of building trust and increasing sales.”

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Solution


After making a shortlist of 3 vendors, Nick chose Yotpo because he loved the Mail After Purchase reviews collection method.

“I loved the simplicity of the solution,” he elaborated, “and the user-interface of Yotpo was really straightforward and easy to use.”

Results


“In terms of reviews, the volume has been incredible. We have quite a large product catalogue so getting 300 reviews on an individual SKU is incredible,” Nick said. “We’ve also seen conversions go up since we added reviews on site.”

Advice


“When it comes to using third-party softwares, you need to do your research and choose well.
Do it right once, so you never need to worry about it again.”

I knew that reviews were an integral part of that journey especially in terms of building trust and increasing sales

- Nick Hill - Head of Ecommerce at Tech21

Reviews are just the beginning

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