Campus Protein is changing the way university students get their workout supplements. It started when its founders got fed up paying too much for supplements, so they decided to order wholesale and sell to their peers. According to CMO Tarun Singh, they kept costs low by using word-of-mouth marketing and selling exclusively online, thereby bypassing typical expenses their competitors faced.
Five years after its founding, Campus Protein has reps to spread the word on over 200 American university campuses, and it has grown revenue 100% year over year since 2012.
“Peer-to-peer recommendations are a big part of our business, but they can only do so much,” Singh explained. Campus Protein needed a way to engage its youthful customer base at scale. “Our demographic is always on social media and we have over 50,000 followers on Instagram. We needed a way to meet them on every social network, every day in every way.”
“It was a given that we needed reviews, but we knew that without a way to show them off to our followers, we wouldn’t be getting all the value we could out of them” Singh said.
“Yotpo was an obvious choice for us. No other solution had the advanced social capabilities that would help us accomplish our goals,” Singh said.
“Social Push sounded awesome. We have tons of followers on Facebook and Twitter, so automatically sharing our reviews there just made sense,” Singh explained. “But social ads are what sealed the deal. Our audience — fitness-oriented university students — is all over Instagram, so being able to easily create Instagram ads out of reviews clicked for us.”
