Uplift in Average
Uplift in Average
Time on Site
Yotpo has been an excellent voice for our customers and an amazing tool for direct communication about our product experience. Since integrating Yotpo to our site, we have seen a significant lift in our conversion rate and engagement, resulting in a huge increase in review-recommended product sales.
Founded in Hawaii in 1979, Dakine is an American outdoor clothing company that specializes in apparel and equipment for alternative sports. Today, they’re based in Hood River, Oregon, and sell tailor-made products for people who love to ski, surf, snowboard, skateboard, mountain bike, windsurf, kiteboard, and travel.
In 1980, Dakine introduced the first adjustable footstrap for windsurfing, and since then, they have continued to focus on building durable products that solve everyday issues for athletes. Their mission is “to create unique products that are meaningful to their global community of riders and to build deep relationships within that community.”
Following the referral from their web development agency, Forix, Dakine easily integrated Yotpo across their site, fully customizing the features to match their brand. With Yotpo, they sent out targeted review requests and collected tons of customer content to display on site. This also gave them insight into what customers were saying about their products. The feedback Dakine received from their customer reviews and on-site community Q&A helped them recognize customer pain points, improve their products, and enhance the overall shopping experience on their site, further driving on-site conversion.
“Yotpo’s product reviews have been very valuable in strengthening our consumer relationship, ensuring that we continue to build products that work.”
Dakine immediately felt the impact of having user-generated content on their product pages. With authentic customer feedback displayed across their site, Dakine shoppers were able to purchase with confidence. Introducing UGC throughout the buyer journey increased purchase likelihood significantly. Customers who interacted with the Yotpo on-site assets, such as the reviews widget, were 152% more likely to convert than those who didn’t.
By adding UGC across their product pages, Dakine raised their average order value by 20% and increased average visitor time on site by 71%.
“Yotpo helps us listen and measure how our products fare in the real world. We have taken direct action based on our customers’ experiences, from CS issues all the way to the design team, and product changes for future releases.”