Ramps Up Customer Content
& Drives On-Site Conversion

 


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Higher Purchase
Likelihood

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Uplift in Average
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Yotpo has been an excellent voice for our customers and an amazing tool for direct communication about our product experience. Since integrating Yotpo to our site, we have seen a significant lift in our conversion rate and engagement, resulting in a huge increase in review-recommended product sales.

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Monique AndersonWeb Manager, Dakine

The Company


Founded in Hawaii in 1979, Dakine is an American outdoor clothing company that specializes in apparel and equipment for alternative sports. Today, they’re based in Hood River, Oregon, and sell tailor-made products for people who love to ski, surf, snowboard, skateboard, mountain bike, windsurf, kiteboard, and travel.

In 1980, Dakine introduced the first adjustable footstrap for windsurfing, and since then, they have continued to focus on building durable products that solve everyday issues for athletes. Their mission is “to create unique products that are meaningful to their global community of riders and to build deep relationships within that community.”

Challenge


Dakine long understood the power of brand communities, and the need to display customer reviews on their site to build consumer trust and boost sales. They searched for a solution that could kickstart their review generation efforts, engage customers throughout the buyer journey, and guide hesitant shoppers to checkout.

It was important for Dakine to add a layer of social proof across their site, both to “validate their customers’ positive experiences and to catalyze peer-to-peer marketing.”

Solution


Following the referral from their web development agency, Forix, Dakine easily integrated Yotpo across their site, fully customizing the features to match their brand. With Yotpo, they sent out targeted review requests and collected tons of customer content to display on site. This also gave them insight into what customers were saying about their products. The feedback Dakine received from their customer reviews and on-site community Q&A helped them recognize customer pain points, improve their products, and enhance the overall shopping experience on their site, further driving on-site conversion.

“Yotpo’s product reviews have been very valuable in strengthening our consumer relationship, ensuring that we continue to build products that work.”

Results


Dakine immediately felt the impact of having user-generated content on their product pages. With authentic customer feedback displayed across their site, Dakine shoppers were able to purchase with confidence. Introducing UGC throughout the buyer journey increased purchase likelihood significantly. Customers who interacted with the Yotpo on-site assets, such as the reviews widget, were 152% more likely to convert than those who didn’t.

By adding UGC across their product pages, Dakine raised their average order value by 20% and increased average visitor time on site by 71%.

“Yotpo helps us listen and measure how our products fare in the real world. We have taken direct action based on our customers’ experiences, from CS issues all the way to the design team, and product changes for future releases.”

Advice


“Yotpo has been a dream to work with and easy to use from the start. We love how fast it is to moderate reviews from the dashboard and respond to any product-related questions our customers may have. The marketing and social tools are incredible; they are a great way to incentivize our customers to leave post-purchase reviews.”

 

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