Increase in US revenue
Increase in AOV
Customer reviews & photos
Working with Yotpo is a dream. We know that when we introduce our merchants to Yotpo, they are well taken care of. The Yotpo team serves as an extension of our own.
Cupshe was founded in 2014 by Chinese entrepreneur Mike Zhao. The swimwear and apparel brand has been in hyper-growth since its inception, driven by Zhao’s vision of being a leading player in the women`s fast-fashion industry.
Cupshe’s goal is to inspire “confidence and beauty through redefined and affordable fashion.” They sell trendy designs at factory prices, offering young women fashion for the right price. Their success is largely due to their heavy emphasis on branding. They believe in building the Cupshe experience into every interaction a customer has with their brand.
BVAccel upgraded Cupshe to Shopify Plus so they could take ownership of their brand and easily customize the entire user experience, from product discovery to checkout. Next, BVAccel implemented Yotpo to improve Cupshes conversion rates and help them generate tons of English content in the form of authentic customer reviews.
“Solutions like Yotpo are easy wins for merchants. Letting your brand’s consumers vouch for you and your products is the most effective form of social proof. These reviews prevent consumers from bouncing off the page and give buyers the information they need to purchase confidently.”
BVAccel helped Cupshe move into the US market successfully and build a strong international brand. In just a year, US traffic to Cupshe’s website jumped up by 83% and their US sales increased by 101%.
By implementing Yotpo, BVAccel helped Cupshe leverage social proof to build trust and sales. Not only do 40.6% of Cupshe’s customers interact with Yotpo reviews and photos while shopping, but those who do have a 10% higher average order value and spend 99.5% longer on site than those who do not.
Before Cupshe hired BVAccel they had a clear vision of the brand they wanted to be. BVAccel leveraged the functionality of Shopify Plus and Yotpo to help them achieve those goals.