---
url: /case-studies/superfeast-case-study/
title: "SuperFeast Drives $206 Higher Spend With Loyalty | Case Study"
description: "How SuperFeast partnered with Yotpo and increased loyalty participation by 41% and drove 36% incremental revenue with a simple, high-impact loyalty program."
canonical: https://www.yotpo.com/case-studies/superfeast-case-study/
---
# How SuperFeast increased customer value with a loyalty program that drives $206 higher annual spend

- **$206** Higher annual spend from redeemers

- **36%** Incremental revenue from loyalty

- **42%** Increase in program participation

- **4.7x** Loyalty program ROI

SuperFeast is Australia's leading supplier of Dì Dào tonic herbs and medicinal mushrooms - 100% family owned and rooted in the ancient principles of Taoist herbalism. Founded on a mission to prevent degeneration and promote flourishing health, the brand goes straight to the source, empowering its community to support long-term wellbeing through potent, quality natural ingredients.

INDUSTRY

Health & Beauty

PLATFORM

Shopify

LOCATION

ANZ

PRODUCT

Loyalty & Referrals

The Story At a Glance

#### Opportunity

Rather than just driving retention, Superfeast wanted to capture more value from an already loyal customer base by rewarding them, strengthening engagement, & creating additional incentives for repeat purchases without adding friction to the buying experience.

#### Solution

They launched a Yotpo loyalty program that makes points easy to earn & redeem at checkout. With meaningful rewards like discounts, birthday perks, and early access, the program is now an active engagement driver and gives customers a clear incentive to return.

#### Results

The program quickly became a growth lever. Redeemers spend $206 more annually & show 35% higher repeat purchases vs. non-redeemers. In the past year loyalty drove 36% incremental revenue because it turned customer loyalty into measurable value.

### “The combination of a strong product and an easy loyalty program works really well for us. Customers already want to come back - the points make them feel valued and give them an incentive to spend more & do it sooner.”

Jessica Szwaja

Customer Service

## Strategies & Results

Strategy

#### Make rewards effortless to use

SuperFeast prioritised ease of use by enabling customers to redeem loyalty points directly at checkout. Removing friction makes rewards far more likely to be used, turning loyalty members into active redeemers rather than passive participants.

Result

#### 35% higher repeat purchase behaviour

Customers who redeem rewards demonstrate significantly stronger repeat purchasing behaviour, with repeat purchase rates roughly 35 percentage points higher than non-redeemers.

#### Offer meaningful incentives

SuperFeast designed a loyalty program with valuable incentives including points-based discounts, birthday rewards, and early access to sales. These perks create genuine value for members and encourage ongoing engagement with the brand.

#### Members spend $206 more each year

Loyalty redeemers spend $206 more annually than non-members. Many customers use their points to justify purchasing larger product sizes or adding extra items to their order, helping increase average order value while reinforcing repeat purchasing.

Strategy

#### Make loyalty visible across marketing

SuperFeast reinforced the program across its marketing channels by highlighting points balances in emails and promoting exclusive loyalty perks such as early sale access. This consistent visibility helped keep loyalty top of mind for returning customers.

Result

#### 42% increase in loyalty participation

Over the past year, loyalty participation increased 41.87%, driven by strong customer acquisition and consistent promotion of the program throughout the customer journey.

### “Working with Yotpo has been really smooth. The team always comes to meetings with clear plans and ideas, and they’re proactive about helping us improve and get more from the program.”

Jessica Szwaja

Customer Service