St. Agrestis

How St. Agrestis Simplifies the Customer Journey with Streamlined Data

St Agrestis | Case Study
58 %
open rate on average
11 %
CVR on early access drops
0.13 %
Opt out rates on average
St. Agrestis

St. Agrestis creates premium, Italian-inspired spirits and non-alcoholic beverages with a focus on quality and creativity. From hand-made liqueurs and their signature amaro, to iconic non-alcholic beverages like the Phony Negroni- St. Agrestis combines old world methods for the modern drinker.

INDUSTRY
Food
PLATFORM
Shopify
LOCATION
USA
PRODUCT
Reviews & UGCLoyalty & ReferralsEmail

The Story At a Glance

Challenge

St. Agrestis was looking for a more connected approach for their customer data. While exploring Reviews platforms, they seized the opportunity to unify Email Marketing and Loyalty under the same roof- to ultimately create more personalized email experiences.

Solution

After a smooth 3-week migration, St. Agrestis now curates unique email journeys for their alcoholic and non-alcholic beverage segments- with personalized strategies to reduce friction and move shoppers throughout their journey to ultimately become loyalists.

Result

St. Agrestis not only maintained but grew their email results through the migration- with over 58% open rates overall and 11% CVR from early access campaigns. Thoughtful, optimized customer journeys have led to increased revenue from their email program.

"The numbers are staggering. We see incredible open rates and conversion- while having nearly zero opt outs. I attribute that truly to our segmentation strategy.”

St. Agrestis

Matt Catizone

CMO & Managing Partner

Strategies & Results

STRATEGY

Optimizing deliverability during the switch

After years with Klaviyo, St. Agrestis wanted to ensure the same or better deliverability during their provider switch. With their onboarding manager’s expert guidance, they built a careful list warming plan to ensure the highest possible deliverability during migration.

RESULT

Achieving 58%+ open rates with strong sender reputation

St. Agrestis sees exceptional results across all key deliverability benchmarks- like bounce rates, opt out rates, and more. Notably, they achieve an average 58% open rate and opt out ranges under 0.13%—well above industry standards— thanks to their strong email reputation.

STRATEGY

Building the right customer journey for everyone

St. Agrestis tailors their strategies for their two distinct audiences—non-alcoholic and alcoholic beverage shoppers—isolating the content approach for each segment. They also create unique segments for retargeting and special offers, like exclusive drops for loyal customers.

RESULT

11% CVR on early access drops to the most loyal shopper

St. Agrestis builds unique touchpoints for subscribers across their customer journey- meeting subscribers where they want to be met. For instance, by offering early access to product drops for their top tier of loyal shoppers, they often see over 14% click rates and 11% CVR.

STRATEGY

Sending shoppers straight to checkout

St. Agrestis uses Click-to-Buy to send shoppers straight to checkout, skipping unnecessary clicks from product pages or cart summaries. By helping shoppers snatch up new products before they’re gone, or recover carts faster- this creates a smoother, faster shopping journey.

RESULT

Removing friction in the buyer journey

St. Agrestis dramatically shortens the customer journey with Click-to-Buy, sending customers directly to checkout. They then use click visualization to analyze email heatmaps and understand how their audience engaged with the recommendations so they can optimize moving forward.

“With Klaviyo, we couldn’t send shoppers straight to checkout. I’m seeing an increase on my cart and browse abandonment results because we’re reducing the clicks for a shopper to complete that journey.”

St. Agrestis

Matt Catizone

CMO & Managing Partner

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