---
url: /case-studies/sneak/
title: "How Sneak Boosted Repeat Purchases With Omnichannel Loyalty"
description: "See how Sneak used Yotpo Loyalty to create an omnichannel loyalty strategy and boost their repeat purchase rate."
canonical: https://www.yotpo.com/case-studies/sneak/
---
# Sneak boosts repeat purchases with omnichannel loyalty and exclusive product drops

- **23%** Higher overall repeat purchase rate

- **4x** Higher RPR for loyalty redeemers

- **24%** Increase in AOV for loyalty users

- **15%** Loyalty program participation rate

Sneak started out selling energy drinks to a gaming-focused audience. Over time, the brand has evolved into a functional beverage brand, offering meal replacements, electrolyte drinks, and energy drinks that align with their ethos: "awesome-tasting drinks that do stuff”.

INDUSTRY

Food

PLATFORM

Shopify

LOCATION

EMEAUK

PRODUCT

Loyalty & ReferralsReviews & UGC

The Story At a Glance

#### Challenge

Sneak previously relied on a custom-built loyalty solution tied to a single developer, limiting their ability to scale and enhance customer engagement. As they expanded beyond energy drinks, they needed a better way to drive cross-sell purchases.

#### Solution

Seeking strong support and advanced functionality, Sneak chose Yotpo Loyalty. Now they can provide a more seamless omnichannel experience with Receipt Scanning and offer tier-exclusive products, aligning with their community-driven brand.

#### Result

Since switching to Yotpo, the brand has been able to increase new product adoption, resulting in a significant increase in their repeat purchase rate and a 24% higher AOV for loyalty redeemers.

### "Since launching Yotpo Loyalty, we've seen a huge uplift in customer engagement. The ability to offer exclusive rewards has really strengthened our community & kept customers coming back.”

Jodie Beevers

eCommerce Manager

## Challenges & Solutions

Challenge

#### Need for omnichannel loyalty

Sneak sells a significant portion of its products in convenience stores, where customers often make impulse purchases. They needed a way to encourage these shoppers to purchase from them again.

Solution

#### Implementing Receipt Upload

By adopting the Receipt Upload feature, Sneak has successfully bridged the gap between in-store and online shopping. In-store customers can now easily join the program, earn points, and redeem them online.

#### Driving adoption of new products

As Sneak switched their focus from energy drinks to a wider array of functional beverages, the team needed to find ways to foster adoption of new products and cross-sell to their existing customer base.

#### Bonus loyalty points for new product purchases

With guidance from Yotpo, Sneak began pairing product launches with loyalty incentives, offering shoppers bonus points if they purchased certain items or encouraging them to redeem their points against their newest product.

Challenge

#### Increasing AOV and repeat purchase rate

Sneak needed a way to encourage customers to spend more per transaction while fostering repeat purchases. Without an incentive to increase order value, customers might not engage with higher-tier rewards or return as frequently to shop.

Solution

#### Exclusive loyalty product store

Sneak's Elite Store was designed to reward top customers with exclusive, "money-can’t-buy" items that can only be redeemed after reaching a specific spending threshold. As a result, AOV for loyalty members has increased by 24%.

### "By working with Yotpo, we’ve built a loyalty experience that encourages higher AOV, as customers spend more to access unique rewards."

Jodie Beevers

eCommerce Manager