---
url: /case-studies/psa-skincare-case-study/
title: "PSA Skincare’s 10x Conversion Growth With Yotpo | Case Study"
description: "How PSA Skincare drove a 10x conversion lift, climbed 30 SERP spots, and scaled high-quality reviews using Yotpo."
canonical: https://www.yotpo.com/case-studies/psa-skincare-case-study/
---
# From Low Trust to 10x Conversion: How PSA Used Yotpo to Transform Performance in 3 Months

- **10x** Increase in On-site Conversion

- **9x** Lift in review submissions

- **30** Spot climb in SERP rankings

PSA Skincare creates purposeful, science-backed formulas that deliver real results while simplifying your routine. Designed for every skin type, tone, and gender, PSA focuses on proven actives and everyday simplicity for a confident, glowing complexion.

INDUSTRY

Health & Beauty

PLATFORM

Shopify

LOCATION

ANZEMEAUSA

PRODUCT

Loyalty & ReferralsReviews & UGC

The Story At a Glance

#### Challenge

As a new skincare brand, PSA lacked trust-driving social proof and struggled to help sensitive-skin customers choose the right products, resulting in low conversions and limited customer insight.

#### Solution

Yotpo gave PSA the data connectivity for deep customer understanding and a seamless ecosystem. Native Shopify integrations ensured smooth onboarding, delivering Reviews, UGC, and insights to build trust and guide product development.

#### Results

By upgrading to Yotpo Premium, PSA achieved a 10x lift in on-site conversion, major SEO ranking improvements, review submission rates grew from 1% to 10%, and rapid growth in UGC strengthened trust & accelerated purchase decisions.

### "I've always chosen Yotpo when I've had the authority to pick or migrate platforms. I've tried others with similar features but always come back. Yotpo consistently proves its value across every brand I've worked with."

Adam McAreavy

Director of eCommerce & Digital Marketing

## Strategies & Results

Strategy

#### Boosting onsite conversion with UGC, Smart Filters & AI

PSA upgraded PDPs with Yotpo Visual UGC, giving customers real videos & results instead of studio imagery. Smart Filters highlighted themes like “soothing” & key ingredients such as Centella Asiatica, while AI Summaries distilled reviews into clear, scannable insights.

Result

#### 10x increase in conversion & major lift in trust

Authenticity and clarity transformed shopper confidence. Customers with sensitive skin found relevant proof faster, and new visitors trusted the brand immediately. Conversion jumped 10x within 2 months, and PSA saw a noticeable shift in how credible the brand was perceived.

#### Improving SEO through high-volume, content-rich UGC

By scaling review and UGC collection, PSA increased keyword depth across core skincare concerns. Longer, more descriptive reviews boosted semantic relevance, while enhanced onsite UX improved dwell time - signals that helped search engines understand product authority.

#### Higher rankings & stronger organic traffic quality

PSA saw immediate SEO improvements, including a jump from SERP position 36 to 5 on a key PDP within one month. Organic traffic increased, visitors spent longer on page, and those arriving from search converted at higher rates due to stronger onsite trust signals.

Strategy

#### Collecting deeper insights with Smart Prompts & questions

Smart Prompts encouraged customers to write richer reviews, while Custom Questions captured skin type & primary concern - two factors critical in skincare suitability. Meaningful questions help customers feel they’re contributing to the brand, not just doing a chore.

Result

#### 9x increase in review completion rate, with more actionable product data

Review submissions rose from ~1% to ~10%, with far more informative content. This data gave PSA a clearer view of the customer, and they’ve used this data to refine education, improve segmentation, and identify gaps in their product range.

### “Upgrading gave us exactly what we needed & every metric that mattered increased: review volume, engagement, conversion, & SEO. The cost difference was negligible; the real risk was staying put."

Adam McAreavy

Director of eCommerce & Digital Marketing