---
url: /case-studies/popflex-case-study/
title: "POPFLEX | Yotpo Case Studies"
description: "See how POPFLEX drove repeat purchases, bolstered social media presence, and lowered CAC through referrals."
canonical: https://www.yotpo.com/case-studies/popflex-case-study/
---
# How POPFLEX Yielded 8x ROI with Yotpo

Industry

Sports & Outdoors - Sports Clothing

Platform

Shopify Plus

Challenge

Drive repeat purchases, bolster growing social presence, & reduce CAC through referrals

Solution

Implement an easy-to-use rewards program with custom-made assets to fit POPFLEX’s strategic goals

Results

8X ROI after three months, over 5% of purchases made onsite came from referrals, 2.3x increase in LTV per active customers

[popflexactive.com](//popflexactive.com)

POPFLEX partnered with Yotpo to drive repeat purchases, bolster their social media presence, and lower CAC by encouraging referrals.

## Consultative Program Design

Working in close partnership, the Yotpo and POPFLEX teams designed an easy-to-use program which reflected POPFLEX’s strategic goals. With Yotpo’s Javascript SDK, the teams were able to create a truly seamless experience for POPFLEX customers. By working with custom-designed assets, the Yotpo team was able to fit key rewards data into the POPFLEX store — not the other way around.

2.9X

Higher LTV

From referred customers vs. all customers

## The Results

After just three months, the POPFLEX program didn’t just look amazing: it drove tangible, top-line revenue. The Facebook and Instagram campaigns drove engagement, which in turn drove revenue. Customers who liked or followed the brand via Yotpo made 72.6% more purchases on average. As measured by referrals and incremental purchases, Yotpo yielded POPFLEX $8 for every $1 invested after three months. Following the launch of the program, over 5% of the purchases made onsite came from referrals.

In partnership with Yotpo, POPFLEX increased repeat purchases, improved social media presence, and lowered CAC with referrals.