---
url: /case-studies/perry-ellis/
title: "Perry Ellis | Case Study | Yotpo Case Studies"
description: "Perry Ellis boosts conversions with AI Reviews Summary"
canonical: https://www.yotpo.com/case-studies/perry-ellis/
---
# Perry Ellis boosts conversions with AI Reviews Summary

- **25%** Conversion rate increase

- **12%** Increase in revenue per session

- **2** Weeks to see measurable results

Perry Ellis is a globally recognized fashion brand, founded in 1976 by designer Perry Ellis. Known for its modern, versatile style, the brand offers apparel, fragrance, watches, footwear, and more. Perry Ellis continues to redefine everyday fashion with innovation and authenticity.

INDUSTRY

Fashion & Accessories

PLATFORM

Shopify

LOCATION

USA

PRODUCT

Loyalty & ReferralsReviews & UGC

The Story At a Glance

#### Challenge

The Perry Ellis team aimed to enhance the onsite customer experience and boost conversions. They needed a solution to quickly highlight key product insights, helping shoppers find answers on fit, comfort, and quality - without sifting through lengthy reviews.

#### Solution

The team enabled Yotpo’s AI Review Summary on select products on perryellis.com and tracked key metrics over two weeks to evaluate whether the feature improved engagement and conversions by giving shoppers a quick, structured view of product feedback.

#### Result

The AI Review Summaries led to a 25% increase in conversion rate, rising from 1.1% to 1.4%, along with a slight boost in revenue per session. Perry Ellis expanded the feature across its other brands to enhance the customer experience and drive further growth.

### “We were excited when Yotpo announced this feature and immediately wanted to be among the first to pilot it. We knew it was going to be very beneficial to our customers from a user experience standpoint.”

Frank Morales

Vice President of eCommerce

## Strategies & Results

STRATEGY

#### Enhancing Onsite Experience & Conversions

Perry Ellis piloted AI Review Summaries on selected products on perryellis.com, tracking key metrics over two weeks. They compared pre- and post-launch conversion rates and revenue per session to assess if AI-driven summaries improved shopper engagement and conversions.

RESULT

#### 25% Conversion Lift and Brand-Wide Rollout

The A/B test showed a 25% conversion rate increase with AI summary (1.1% to 1.4% rise) and a 12% rise in revenue per session, despite a 13% lower AOV. Based on these results, Perry Ellis expanded AI Review Summaries across brands to enhance customer experience and accessibility.

### “From a conversion rate perspective, AI summaries has been a positive outcome, and we have since implemented it across all of our brands on DTC sites.״

Frank Morales

Vice President of eCommerce