---
url: /case-studies/novel-powers-lskds-omnichannel-loyalty/
title: "Novel Powers LSKD’s Omnichannel Loyalty | Yotpo Case Studies"
description: "Discover how LSKD uses Novel Wallet Passes to connect retail and digital loyalty, simplify sign-ups, and increase customer engagement across channels."
canonical: https://www.yotpo.com/case-studies/novel-powers-lskds-omnichannel-loyalty/
---
# Novel x Yotpo Remove Friction Points for LSKD Loyalty Across Retail and Digital

- **41.2%** Repeat Customer Rate

- **39.35%** Increase in sales from Repeat Customers

- **13.24%** Increase in 3+ Purchase Customers

LSKD is an Australian activewear and lifestyle brand rooted in action sports, now focused on functional fitness. With a mission to inspire their global community to be 1% better every day, LSKD blends performance, style, and culture across digital and retail.

INDUSTRY

Fashion & Accessories

PLATFORM

Shopify

LOCATION

ANZGlobal

PRODUCT

Loyalty & Referrals

The Story At a Glance

#### Challenge

LSKD wanted to make its loyalty program as seamless in-store as it was online. They needed an easier way for shoppers to join and engage with Yotpo Loyalty during retail interactions, without friction or extra steps.

#### Solution

Partnering with Novel, LSKD launched wallet passes to integrate Yotpo Loyalty into the in-store experience. Shoppers can instantly sign up, access, and redeem rewards from their mobile wallets, bridging the gap between digital and physical channels.

#### Result

The wallet pass rollout simplified loyalty sign-ups and engagement, giving staff a new sales tool and helping LSKD deliver a more seamless, community-driven experience across all retail locations.

### “Novel Wallet passes removed that friction from the process. Shoppers can just scan a QR code at POS, create an account within seconds, and get an instant reward. It really elevated the whole in-store experience.”

Jade Cameron

Head of Community Experience

## Strategies & Results

Strategy

#### Frictionless In-Store Loyalty

By adding Novel wallet passes, LSKD made loyalty sign-ups effortless. Shoppers scan a QR code at checkout to instantly create an account and redeem a reward, removing barriers and making loyalty accessible in every retail interaction.

Result

#### Rapid Adoption Across Stores

Wallet passes drove adoption quickly, with weekly scans growing from 20–40 to 200–300. Staff could actively engage shoppers, turning loyalty into a more seamless experience and strengthening community connections in-store.

#### Omnichannel Engagement & Data Capture

LSKD leveraged wallet passes to capture key in-store shopper data, mirroring the insights collected online. This helped the brand better understand shopper behavior, connect engagement across channels, and maintain a seamless omnichannel experience.

#### Stronger Database & Targeted Marketing

By capturing in-store data, LSKD grew its marketing database, enabling more targeted email and SMS campaigns and ensuring consistent communication with both new and existing community members across digital and physical touchpoints.

Strategy

#### Insights for Staff Activation

Novel’s wallet pass gave LSKD detailed, store-level data on loyalty sign-ups. Allowing them to track wallet pass sign-ups by store each week to measure engagement.

Result

#### Empowered Teams Boost Adoption

This visibility allowed staff to rally around the initiative, test placement strategies, and actively encourage more community members to join loyalty. Increasing adoption and ensuring consistent engagement across all retail locations while optimizing in-store performance.

### “We get so much data from community shopping online. We wanted the same from in-store. Novel makes it easy, it's just a QR code to bring people onto the database, join the loyalty program and earn points.”

Stefanie Huschner

CRM & Loyalty Lead