--- url: /case-studies/naked-harvest/ title: "Naked Harvest's Revenue Growth With Yotpo | Yotpo Case Study" description: "How Naked Harvest boosted loyalty ROI, repeat purchases, onsite conversions, and lifted AOV by up to 50% - without over relying on discounts - with Yotpo." canonical: https://www.yotpo.com/case-studies/naked-harvest/ --- [Case Studies](/case-studies/) # Naked Harvest Drives Revenue Growth with Yotpo: More Loyal Customers, Higher AOV & Conversions - **Industry:** Health & Beauty - **Location:** ANZ - **Products:** Loyalty & Referrals, Reviews & UGC - **Websites:** [nakedharvestsupplements.com](https://www.nakedharvestsupplements.com/) - **50%** increase in AOV among top tier loyalty members - **11.5x** ROI from Loyalty which is double the benchmark ## About [Naked Harvest](https://www.nakedharvestsupplements.com//) is an Australian-founded and manufactured wellness brand that aims to revolutionise the standard of active supplements in the market today. From pre-workouts to beauty and wellness supplements, Naked Harvest is as devoted to creating clean products as it is to educating customers on health and wellness. ### Challenge Main Takeaways No single view of the customer journey, diminishing the impact of marketing campaigns. A growing need to increase acquisition without relying on giving away discounts. Paying for too many ecommerce solutions that don't always work together seamlessly, increasing the manual workload for teams. While most brands have customer acquisition sorted and have to grapple with retention strategies, the team at Naked Harvest found themselves in a unique position where they didn't have to worry about retaining customers – a testament to their brand values and products, no doubt. The big priority for Naked Harvest was driving acquisitions *without* giving away discounts. Additionally, using too many ecommerce solutions meant getting a holistic view of the customer was not always possible (or easy), preventing the marketing team from effectively engaging customers in various stages of the lifecycle and working efficiently. > ”Having seen huge success with Yotpo while working at other brands, and knowing what Naked Harvest stood to gain, making the switch was an easy choice.” > Chantel Brayley, General Manager ### Solution Main Takeaways Setting up a well-designed and authentic rewards program to keep loyal customers happy while the brand doubled down on its acquisition strategy. Collecting more high-quality reviews across the board to improve onsite conversion. Improved engagement and ROI Better planning with Yotpo analytics and increased productivity from switching to a platform that is intuitive and easy to use. The team did its due diligence, scouring the market for ecommerce solutions that would fit the bill, but found that no single ecommerce marketing solution was able to match Yotpo’s overall value proposition. Chantel Brayley, General Manager at Naked Harvest says “Regardless of the partnerships or integrations they came with, a lot of the solutions we explored simply couldn't match what Yotpo was able to offer: both in terms of functionality and support.” The brand knew it had built one of the most engaged communities in Australian eCommerce, which is why it needed a loyalty solution that could help the team do more with it. “I believe that the only way to quantify the financial impact of ‘community’ is through a loyalty program. And in partnership with Yotpo, we’ve been able to build a really cool, really authentic loyalty program.” Chantel also points out that Yotpo's in-platform analytics are critical when it comes to planning and strategy. Yotpo is also playing a vital role in helping the brand plough ahead with its acquisition strategy – specifically, Yotpo Reviews. “We only have 60 or 70 SKUs, so converting new customers really hinges on the quality of our reviews. And Yotpo Reviews is proving to be a really robust solution for us in this regard.” > ”I believe that the only way to quantify the financial impact of ‘community’ is through a loyalty program. And in partnership with Yotpo, we’ve been able to build a really cool, really authentic loyalty program.” > NH Chantel Brayley, General Manager ### Results Main Takeaways Reduced re-marketing spend A 40-50% increase in AOV among top-tier loyalty members since implementing Yotpo Loyalty. 11.5x ROI on their loyalty program which is double the average benchmark. **A boost to the brand’s acquisition strategy:** Driving more reviews across all their SKUs is helping convince first-time shoppers and improve conversions. “What this also means is that we’re looking at a much smaller remarketing spend, which we can then channel towards acquisition.” **Quantifying the impact of community with Yotpo Loyalty:** Not only has their rewards program, the NH Collective, given customers incentive to repurchase, boosting repeat purchase rates (RPR), it has also increased average order value (AOV) among top-tier customers by 40-50% according to Chantel. The participation rate for their rewards program sits comfortably above the benchmark of 5% and in FY23-24, redeeming customers helped the brand see a 11.5x ROI on the program, which is double the average benchmark. **Invaluable support from dedicated CSMs:** Getting strategic support from dedicated CSMs is incredibly valuable for the brand. “It’s good to be working with a team that wants us to win as bad as we do,” says Chantel. **Ease of use and increase in efficiency:** “The team is no longer spending as much time on the tools, freeing up bandwidth and allowing us to be more productive,“ says Chantel. “And because the platform is so intuitive, it’s enabling our teams to pick up and build things without any teething problems." > ”For how robust it is, Yotpo is one of the easiest platforms I’ve ever used.” > NH Chantel Brayley, General Manager