---
url: /case-studies/muscle-republic-case-study/
title: "Muscle Republic Lifts Revenue & ROI | Yotpo Case Studies"
description: "Muscle Republic grew revenue and repeat purchases with a loyalty program their community truly connects with."
canonical: https://www.yotpo.com/case-studies/muscle-republic-case-study/
---
# How Muscle Republic Increased Retention & Purchase Frequency with Yotpo Loyalty

- **17x** Loyalty Program ROI

- **$364** Higher avg revenue among redeemers

- **60%** Higher RPR for loyalty members

Muscle Republic is an Australian activewear brand dedicated to crafting high-quality fitness & lifestyle apparel. Founded in Sydney’s Northern Beaches, MSCR’s mission is to connect the world through fitness, inspiring & uniting those who share a love for fitness & its transformative benefits.

INDUSTRY

Fashion & AccessoriesSports & Outdoors

PLATFORM

Shopify

LOCATION

ANZ

PRODUCT

Loyalty & Referrals

The Story At a Glance

#### Challenge

As the brand grew, rewarding their shoppers’ loyalty became hard to scale.
They wanted a best-in-class loyalty provider to help create a rewards program that reflected their core values & offered Program tiers, creative ways to earn points, & Refer a Friend.

#### Solution

With Yotpo, Muscle Republic has been able to design a loyalty program with their must-have functionalities, that integrates with their tech stack like Shopify, and most importantly, reflects one of its most important core brand values: 'Community First'.

#### Results

The brand is buzzing about the positive customer feedback on the loyalty program. The points system being really easy for customers to understand and use has positively impacted the brand’s retention rate and purchase frequency.

### “Yotpo is a market leader when it comes to Loyalty and it certainly had all the features we were looking for including Refer a Friend and advanced ways to earn.”

Rachel Dougherty

Head of Customer Experience

## Strategies & Results

STRATEGY

#### Offering meaningful incentives

By offering personalised rewards and exclusive experiences, Muscle Republic’s program incentives resonated with their customers’ passions and reinforced one of their most important brand core values, 'Community First’.

RESULT

#### Increased revenue and ROI

In the last year, the brand has seen a 17X ROI on the Republic Rewards program.
The average revenue per redeeming customer is $364 higher than non redeeming customers.

#### Fun, clear and simple ways to earn

Having a clear-cut tier and points system has made it easy for customers to understand how to get involved. A Member favourite is the Give $50, Get 50 points Refer a Friend feature or earning points for following across socials.

#### Higher AOV and Repeat Purchase Rat

When compared to non-members, the brand has seen an 11% increase in AOV and a 60% higher repeat purchase rate among their Republic Rewards members.

### “The platform is easy to use, integrates well with our eCommerce stack, and provides valuable insights that drive conversions. A must-have to level up your Loyalty program.”

Lauren Cantwell

Head of Marketing & Digital