Musc Intime is a French fragrance-focused beauty brand dedicated to enhancing everyday rituals with long-lasting, luxurious scents. Founded in 2020, the brand caters to women who seek to feel fresh, confident, and beautifully scented from head to toe.
The Story At a Glance
Keeping their customer community engaged is a top priority for Musc Intime, but disconnected SMS and loyalty made it challenging. While using Loyoly for loyalty, they lacked the support and SMS integration needed to effectively promote their rewards program.
Musc Intime had already seen strong results using Yotpo SMS to engage their “Beautés Musquées” community. To better integrate loyalty with their SMS strategy & gain access to a dedicated Customer Success Manager, they brought their rewards program to Yotpo too
Switching to Yotpo Loyalty enabled the team to fully integrate their rewards program with their high-performing SMS strategy. With Yotpo's support, their loyalty participation rate has grown 6x & they’re seeing 20x ROI from their loyalty-focused SMS flows.
Karim Gharet
Co-Founder
Challenge
Despite having a highly engaged customer community on other channels, Musc Intime were struggling to drive participation in their loyalty program. They quickly realised that they needed to move away from Loyoly in favour of a a solution that could seamlessly integrate with SMS.
Solution
Switching to Yotpo Loyalty allowed the brand to launch automated, loyalty-driven SMS flows — like post-purchase reward alerts and dynamic point redemption reminders. By bringing loyalty and SMS together, they’ve increased program participation by 6x.
Challenge
Musc Intime was looking for ways to drive more repeat purchases and boost customer lifetime value. While their products were gaining popularity and their community was highly engaged, they needed a stronger incentive for customers to come back and shop again.
Solution
With guidance from Yotpo, the brand introduced tier-based gifts into their VIP program - offering free deodorant or perfume when customers hit certain spend levels. Now, the repeat purchase rate for loyalty redeemers is 5x higher than it is for non-redeemers.
Karim Gharet
Co-Founder
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