---
url: /case-studies/moroccanoil/
title: "Moroccanoil | Yotpo Case Studies"
description: "Learn how Moroccanoil launched a captivating loyalty & referrals program in just six weeks, ultimately driving 5x ROI and delighting shoppers."
canonical: https://www.yotpo.com/case-studies/moroccanoil/
---
[Case Studies](/case-studies/)

# Moroccanoil Drives 5x ROI With Yotpo Loyalty & Referrals

- **Industry:** Health & Beauty

- **Platform:** Adobe Commerce (Magento)

- **Location:** USA

- **Products:** Loyalty & Referrals

- **Websites:** [moroccanoil.com](https://www.moroccanoil.com/)

- **5x** ROI

- **2.2x** Increase in LTV per active customer

- **45%** Made 2+ purchases in the first 90 days

## About

A fan-favorite hair care brand, Moroccanoil is dedicated to transforming customers’ hair and skin with argan oil.

### Challenge

Main Takeaways

Moroccanoil had a loyalty & referrals program for years but realized they needed a more strategic partner to tailor the program to the brand’s aesthetic and business goals.

Loyalty members needed more ways to engage with the program, like earning points for non-spend behaviors, to drive specific changes to purchase behavior.

Moroccanoil’s previous loyalty & referrals solution had a disjointed redemption experience, where customers needed to copy and paste discount codes from the rewards page, interrupting the buyer journey and resulting in low engagement.

### Solution

As part of the program revamp, Moroccanoil focused on offering more rewarding experiences - for example, customers could choose between redeeming a gift or using a discount, as well as experiential benefits, such as 1-on-1 consultations with a virtual stylist.

Yotpo’s campaign flexibility enabled Moroccanoil to introduce incremental habits by defining key customer benchmarks, like purchasing five times or hitting a targeted goal spend. The result? Increased purchase frequency and basket size.

To increase their share of wallet, the brand created loyalty & referrals experiences that encouraged customers to try new products and categories.

By integrating redemption experiences directly into their checkout flow, Moroccanoil allowed customers to seamlessly access and redeem rewards.

> ”We’ve had a loyalty & referrals program in place for a few years, but as it continued to grow, we knew we needed to transition to a more sophisticated solution that could scale with our business. Yotpo helped us completely redesign our loyalty & referrals program on a tight timeline. We’re thrilled with the results — not only is it a beautiful program, but we’ve seen an increase in customer engagement since it launched.”

> Genna Rodney, Associate Manager, CRM & Loyalty

### Results

Main Takeaways

Moroccanoil launched a revamped program in just six weeks.

They immediately saw impact by creating a more cohesive, engaging shopping experience — 45% of loyalty members made 2+ purchases in the first 90 days.

By offering more enticing rewards — diverse products, diverse discounts, and experiential benefits — shoppers enthusiastically engaged with the program. In fact, members that made a program redemption had a 2.2x higher CLTV than those that had not used a reward.