---
url: /case-studies/mool/
title: "Mool | Yotpo Case Studies"
description: "See how Mool boosted email list growth by 15%, achieved 1.5x higher open rates, and improved ROI with multichannel strategies."
canonical: https://www.yotpo.com/case-studies/mool/
---
Mool

# How Mool Boosted Subscriber Growth and Deliverability With Seamless SMS & Email

- **15%** growth in email subscribers

- **1.5x** higher open rates

- **10%** CVR from Spin-to-Win pop-up

- **13%** CVR from Multi-channel Welcome Flow

Mool is a French brand that offers period underwear, bras, and postpartum products tailored for women that are designed to balance fashion and sustainability.

INDUSTRY

Fashion & Accessories

PLATFORM

Shopify

LOCATION

EMEAUK

PRODUCT

The Story At a Glance

#### Challenge

Mool struggled with disconnected SMS & email marketing- and wanted to consolidate into one platform to save time and build a more cohesive customer journey. Additionally, they wanted better service and strategy to bring their email marketing to the next level.

#### Solution

The Yotpo team helped Mool grow their email list significantly- an area they had been stuck on in the past- with engaging, multichannel strategies. The brand leveled up their flows to orchestrate SMS & email in tandem- creating much more connected journeys.

#### Result

As a result, not only did Mool grow their total email list by 15% after making the switch, but they saw stronger ROI from their program as a whole, alongside significantly improved email deliverability.

### “By having everything in one place, our team now is able to not only save time in creating audiences and building flows- but have the power of a fully orchestrated, multichannel strategy.”

Mool

Medhi Zeroual

CEO & Co-Founder

## Strategies & Results

Strategy

#### A foundation for deliverability

Switching providers gave Mool an opportunity to re-evaluate their deliverability strategy. With their onboarding manager’s guidance, Mool built a deliberate list warming plan for their new sending domain.

Result

#### 1.5x higher open rates

Their now stronger email sender reputation contributes to better inbox placement overall. Thanks to this, among their strategy improvements, they’ve grown overall email ROI and engagement rates.

#### Gamifying subscriber collection

Mool had been looking for a more engaging strategy to grow their email lists- since growing opt-ins had become harder and harder for them over the years. Their primary goal? Scale their subscriber list.

#### 10%+ Pop-up CVR

The Spin-to-Win gamified experience made it easy to get more SMS & email opt-ins within the first few seconds of navigation to Mool’s website- leading to strong email pop-up conversion rates and 15% list growth since moving to Yotpo.

Strategy

#### Orchestrating the customer journey

With SMS & Email in one place, Mool built out robust multi channel flows, using SMS and email to complement each other in one integrated journey.

Result

#### 13% CVR from Multichannel Welcome

Now, Mool can easily follow-up with a text if an email doesn’t get the result they’d hoped- or vice versa- all on autopilot. With a powerful multichannel strategy, they’re seeing higher engagement and revenue across all flows.

### “Email is a big part of our revenue, so it can be a scary move. But we were beyond thrilled to see not just the same results- but better than we had previously.”

Mool

Medhi Zeroual

CEO & Co-Founder