Lucent Globe is transforming how we clean with simple, sustainable, and affordable products. Focused on eliminating plastic waste and creating eco-friendly formulas, they make it easy for everyone to embrace sustainability – one effective laundry load at a time.
The Story At a Glance
Burdened by recurring deliverability issues, lack of technical support, and a complex platform they couldn’t fully leverage, Lucent Globe struggled to see results. With a premium price tag to boot, it was time to make a switch with their ESP.
Yotpo stood out as an Email provider with its ease of use and support of their advanced strategies. Not only that, but white-glove migration support together with a 1:1 strategist would help them make the most of their strategy and drive the most revenue.
With personalised strategies, Lucent Globe now reaches their shoppers at the right time - resulting in a 73% increase in revenue from Email and SMS in just 6 months. Their messages now surpass CTR benchmarks and drive steady growth in AOV.
Jemma Fox
General Manager
Strategy
Lucent Globe ran a Spin-to-win wheel exclusively in October as a last-minute effort to boost their subscribers for the holiday season and Black Friday. The gamification made their homepage stand out, while the variety of discounts incentivised shoppers to subscribe.
Result
With the Spin-to-win wheel, the brand was able to test out discount strategies and get insights into what their shoppers respond to, and ultimately – increase conversions. And their form conversion rate speaks for itself with a whopping 13% of shoppers who saw it opting in.
Strategy
With guidance from their CSM, Lucent Globe rebuilt their email flows to enhance the post-purchase experience. Their nurture flow educated first-time shoppers how to use their products, while the replenishment flow recommended next-best items to drive return visits.
Result
Personalised post-purchase communication is the key to bringing customers to shop again. For Lucent Globe, 34% of their customer base is now repeat customers, an increase of 75% YoY. All thanks to the nurture flows, which gave shoppers value and an incentive to come back.
Strategy
Their Easter campaign featured a $5000 giveaway and split shoppers based on engagement: those who opened the first email received value-driven emails with tips and recommendations, while those who didn’t open got fewer messages, focused on the giveaway, to reignite interest.
Result
Open rates for the engaged branch of the campaign averaged 86% – proof of their thoughtful approach’s success. By focusing new content on the most engaged audience, and sending fewer, giveaway-focused content to the less engaged, they optimised performance.
Jemma Fox
General Manager
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Laura Doonin, Commercial Director
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