---
url: /case-studies/living-proof-case-study/
title: "Living Proof | Yotpo Case Studies"
description: "Discover how Living Proof leverages social proof to create authentic, personalized brand experiences throughout the customer journey."
canonical: https://www.yotpo.com/case-studies/living-proof-case-study/
---
# DEG, Salesforce, & Yotpo Bridge Living Proof’s Data Gap

Industry

Beauty

Platform & Agency

Salesforce Commerce Cloud & DEG

Challenge

Finding the right solutions that would enable Living Proof to drive more traffic to owned channels

Solution

DEG leveraged Yotpo & Salesforce to collect actionable data from Living Proof customers

Results

135% uplift in average time on site, 3,000 new reviews, 1.6x increase in CVR

[livingproof.com](//livingproof.com)

Living Proof solves beauty challenges with science from MIT. DEG solves Living Proof’s challenges with data from their customers.

## Company

Fed up with the limitations of conventional beauty products, a team of hair stylists and scientists came together to create Living Proof, a scientifically better hair care brand. Living Proof believes that that, “when brilliant science influences beauty, breakthroughs happen,” and their patented technology was created in this vein.

After analyzing hundreds of beauty products that have been the norm for 30 years or more, they developed an award-winning solution to solve the root cause of the most common hair problems, earning more than 150 awards for their line of over 55 products. Since partnering with [DEG, an Isobar Company](https://www.degdigital.com/#utm_source=Yotpo&utm_medium=livingproof%20casestudy), Living Proof’s robust tech stack allows them to take the same scientific approach to their eCommerce strategy.

Yotpo is establishing credibility with our shoppers and adding value by providing real customer feedback — a valuable source of social proof that we will continue to leverage in the future.

Inga Ivaskeviciene

Director, eCommerce Technology, Living Proof

3,000+

Reviews

in six months

## Challenge

With a lean eCommerce team, Living Proof sought help from DEG to build out an integrated tech stack that could streamline the processes behind a seamless customer journey, from acquisition to fulfillment. With many shoppers discovering Living Proof through third-party retail channels, the brand needed a way to bolster owned channels to better collect and leverage data from their customers.

By partnering with Salesforce Commerce Cloud, Living Proof was able to start driving greater traffic to their site through influencer campaigns — providing them with customer data they hadn’t previously had. Now, Living Proof needed a partner, like Yotpo, that would enable them to put that powerful customer content and data to use to drive trust and build connections with their customers.

135%

uplift in

average time on site

## Solution

Through this partnership, Living Proof leverages Yotpo-powered reviews in both paid and organic search, giving the brand deeper insight into customers’ desires and preferences. In addition to significantly decreasing bounce rates and increasing conversion rates on site, this valuable social proof forges a better connection with customers and creates a more authentic, personalized brand experience throughout the buyer journey.

Yotpo is giving Living Proof access to customer data that they wouldn’t have had otherwise. The team was previously limited by their technology — now, with Yotpo and DEG, they can do whatever they want.

Mark Rubin

Senior Sales Engineering Director, DEG, an Isobar Company

## Results

Living Proof’s integrated tech stack within Salesforce Commerce Cloud’s dependable and extensive ecosystem has created the perfect environment for Living Proof to thrive. Working seamlessly together to drive more traffic to the site, boost conversion, and collect post-purchase consumer data, DEG and Yotpo are the perfect combination to maximize Living Proof’s scalability.

Since launching with Yotpo, and including more data-driven solutions in their tech stack, Living Proof has seen conversion rates nearly double, as well as a substantial lift in average time on site: 135%.

By infusing social proof throughout the customer journey, Living Proof has been able to create an owned channel that captures essential customer data to continue to drive growth. Over 3,000 reviews in six months with Yotpo means that Living Proof has over 3,000 more insights that can be used to add value at every touchpoint along the customer journey — from ads, to product pages, to packaging, and beyond.

Advice

It’s important to pick the right partner for your needs. Our focus is on providing the best customer experience, and our partnership with Yotpo is helping us accomplish that.

Inga Ivaskeviciene

Director, eCommerce Technology, Living Proof