K9 Switches To Yotpo & Boosts ROI

  • Industry
    Pet Accessories
  • Platform & Agency
    Platform & Agency
  • Challenge
    Generate more user-generated to gain brand trust and boost shoppers’ confidence in their product
  • Solution
    Leverage Yotpo’s inmail technology to collect more reviews and customer photos in order to display across their site
  • Results
    60% increase in on-site conversion, 12% increase in average order volume and 81% increase in visitor average time on site
Founded in 2013, K9 Sport Sacks has created a strong community of dog lovers around the world with their innovative dog backpack.


K9 Sport Sack was founded by young entrepreneurs Daniel “Grub” Bussio and Joseph Watson. The idea for the company started when Joseph rescued his beloved dog, Daisy, and wanted to bring her along with him for long hours of bike race training. Joseph tried many carriers but none worked well, so he and his wife created their own hand-sewn solution – a pillow case with backpack straps.

Their makeshift dog backpack got lots of attention on the streets, so he decided to start a business around the product and cater to a niche market of active dog lovers. Daniel and Joseph were connected shortly after, and since then have grown their business rapidly by bringing something new to the market and creating a strong customer community around a product that people love.

I appreciate that Yotpo works with the smaller businesses. Companies like Yotpo are doing a great job scaling with them and helping them grow. There are a lot of brands starting out like we did or in the same place, and we love what Yotpo’s done.
Daniel "Grub" Bussio
Co-Founder K9 Sport Sack
Order to
Review CVR


As a small business, it was crucial for them to gain brand trust and boost shopper confidence in their product.

“From the start, we recognized the need for social proof. We downloaded a customer reviews solution from the Shopify app store. But after sending out tons of bags to customers, we realized that we weren’t getting the volume of reviews to match. Reviews are so important, we needed something better.”

They searched for a new solution and saw Yotpo on another store’s site. They liked the customizable displays and organization, but found the price high for ‘just another reviews solution.’



“We were hesitant at first about the annual commitment and price, but once we saw the extensive features and backend, we decided to take the dive and invest. Looking back now, it’s incredible what it’s done for our company. Yotpo pays for itself each month, guaranteed.”

Immediately, they started collecting many more customer reviews than before. “There was a big difference in our order to review conversion rate, it doesn’t even compare. In the first month, we doubled the pace of review generation, compared to our previous solution.” With Yotpo, they were now able to track, customize, and test their review requests from the analytics dashboard. Plus, they gained powerful visual content from their customers – photos submitted with the reviews and curated from Instagram posts.

“Yotpo made it so simple for our customers to upload photos with their reviews. Almost 50% of our shoppers who submit a review add a photo. Who isn’t going to add a photo of themselves with their dog? They love it. I think that’s a huge difference.”

Increase in
On-Site CVR
“As far as getting a return on the investment, the best is on Yotpo’s Facebook Ads. Our CTR has increased by 2% and our CPA is insanely low, at $15 less than a regular ad. It costs us pennies to acquire a new customer. Just adding that extra person per hundred saves a lot of money in the long run.”
“It’s amazing to work with a company that really wants to help your business. Our CSM is super involved in building and implementing our strategy on site and social, helping us increase conversions and reduce ad spend.”
Daniel "Grub" Bussio
Co-Founder K9 Sport Sack
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