---
url: /case-studies/just-ingredients/
title: "Just Ingredients | Yotpo Case Studies"
description: "Discover how Just Ingredients uses On-Site Verification to create a seamless opt-in experience and grow their SMS list."
canonical: https://www.yotpo.com/case-studies/just-ingredients/
---
# Just Ingredients sees SMS subscriber list skyrocket with On-Site Verification

- **92%** more SMS opt-ins v. standard pop-up

- **94%** higher SMS pop-up conversion

- **83%** more SMS attributed revenue

- **84%** of verification codes validated

Just Ingredients is a health and wellness brand whose mission is to provide customers with products using real ingredients to nourish their bodies.

INDUSTRY

Health & Beauty

PLATFORM

Shopify

LOCATION

USA

PRODUCT

Loyalty & ReferralsReviews & UGC

The Story At a Glance

#### Challenge

Just Ingredients was determined to grow their SMS list, as the basic pop-ups and forms they relied on were failing to reach and convert their target audience at scale. At the same time, ensuring the quality of each subscriber was a top priority for the brand.

#### Solution

The Yotpo team worked alongside Just Ingredients to optimize their pop-ups and forms for higher visibility, and introduced cutting-edge growth tools like On-Site Verification that converted shoppers into subscribers at a much faster rate.

#### Result

On-Site Verification accelerated Just Ingredients’ growth, yielding 92% more SMS sign-ups compared to their standard pop-up, while also acquiring higher value subscribers with subscribers opting in via On-Site Verification generating 83% more revenue.

Watch the video

### “We know there's always a drop off of people who start the process & don't finish. So On-Site Verification has been huge in decreasing that friction".

Rachel Hansen

Retention Marketing Manager

## Strategies & Results

Solution

#### Simplifying the opt-in experience

Just Ingredients enhanced their pop-up with On-Site Verification, allowing subscribers to verify their phone number using a one-time code, without ever having to leave the site.

Impact

#### 92% more SMS opt-ins

By reducing the number of steps subscribers needed to take to opt-in, Just Ingredients didn’t leave money on the table from subscribers dropping off. As a result, they saw 92% more SMS opt-ins from their pop-up with On-Site Verification compared to their previous pop-up.

Solution

#### Acquiring high value subscribers

Maintaining a healthy list and preventing fake numbers and bots from opting in was equally as important as list growth, so Just Ingredients opted for a tool that required subscribers to verify their subscription (“double opt-in”).

#### Higher quality list

With On-Site Verification using double opt-in, Just Ingredients was able to prevent fake numbers from subscribing. As a result, they didn’t need to compromise on the quality of subscribers in order to scale their list quickly.

#### Driving more revenue, efficiently

Ultimately, Just Ingredients was not only able to create a more seamless customer experience, but also acquired higher quality subscribers with purchasing intent.

Impact

#### 83% increase in SMS revenue

As a result, Just Ingredients saw an 83% revenue increase from subscribers who opted in via On-Site Verification compared to their traditional pop-up.

### “During BFCM we ran a test with On-Site Verification versus what we were using traditionally and it blew our old version out of the water. So we will continue to lean into this new tool and use On-Site Verification.”

Rachel Hansen

Retention Marketing Manager