---
url: /case-studies/inside-the-tech-stack-fueling-sticky-digitals-growth/
title: "Inside The Tech Stack Fueling Sticky Digital’s Growth | Yotpo Case Studies"
canonical: https://www.yotpo.com/case-studies/inside-the-tech-stack-fueling-sticky-digitals-growth/
---
# Inside the Tech Stack Fueling Sticky Digital’s Growth

- **100+** Hours saved reporting per month

- **2X** Quicker audits, clearer wins

- **50%** Faster flow edits in Yotpo

Sticky Digital is a premier retention agency specializing in Email & SMS marketing. Their strategic approach goes beyond campaign optimization, helping brands scale sustainably by building a long-term retention strategy that just sticks.

Hiro Analytics is an analytics platform built by and for retention-first agencies. It cuts through attribution noise to surface the insights that matter, not just what looks good. With real-time, cross-channel visibility, it fuels faster decisions and smarter strategy.

INDUSTRY

PLATFORM

Shopify

LOCATION

Global

PRODUCT

The Story At a Glance

#### The Challenge

Agencies were stuck in spreadsheet purgatory—fragmented data & reporting led to reactive strategy. They needed unified retention visibility, freedom to shift clients between ESPs without sacrificing attribution, and a way to scale smarter to free up capacity.

#### Why Hiro Chose Yotpo

Agencies were asking for it—loudly. Hiro prioritized Yotpo because it’s where agency demand was growing. Yotpo offered the flexibility, support, and data access agencies needed to make retention reporting work. Hiro built it, and Yotpo leaned in.

#### Building Together

Other platforms lacked attribution accuracy and visibility. Yotpo flipped that experience. From open data access and custom event support to hands-on collaboration, Yotpo enabled Hiro to build what agencies like Sticky actually needed.

### “With Hiro and Yotpo, we turned hours of manual reporting into automated insights that drive strategy, not just reports. It's changed how we deliver value, how we audit, and how we win."

Nikki Tooman

Co-Founder & CEO

## Built for Agencies, by Agencies

Reporting

#### Real-Time Dashboards

Sticky’s team used to spend hours toggling between platforms to understand client retention performance. With Hiro’s real-time Yotpo dashboards, they get instant visibility into pacing, performance, and flow-level revenue—no digging required.

Strategy

#### Smarter Flows, Sharper Segments

Hiro shows Sticky exactly which products and messages drive first-time and repeat purchases. They export top Yotpo flow creatives by click rate, eliminate guesswork, and build strategies based on what actually converts—maximizing every touchpoint.

Buyer Behavior

#### Finding What Drives the First Sale

During a client audit, Hiro revealed a top SKU driving first-time purchases—but missing from the brand’s welcome flow. Sticky restructured the journey, saw immediate lift, and turned what used to take hours of analysis into a scalable audit process.

Strategic Support

#### Attribution Without the Headache

Attribution used to block Sticky from recommending new platforms. With Hiro and Yotpo reporting from the same source of truth, they confidently move clients between ESPs—without risking data loss, breaking reporting, or compromising client trust.

Retention on Offense

#### Churn Doesn’t Stand a Chance

Sticky no longer waits for quarterly reviews to act on churn. With Hiro and Yotpo, they identify drop-offs early, adjust messaging in real time, and optimize mid-flight—turning retention into a proactive growth lever, not a rearview metric.. Instead of waiting for QBRs, the team

Efficiency

#### Cut the Clutter, Find the Gaps

Full audits that once took hours now take minutes. Sticky’s team surfaces retention gaps, flow drop-offs, and cohort trends instantly. Real-time LTV, performance, and segment metrics help them guide smarter platform choices and sharper strategies.

### "We built Hiro based on what agencies actually needed, not what we assumed. Partnering with Yotpo gave us the platform, support, and flexibility to deliver on that promise at scale.”

Zac Cherin

CEO

## Together is better. Let's Partner.

[Learn More](/partners/)