---
url: /case-studies/icon-meals/
title: "ICON Meals Amplifies Revenue & List Growth | Yotpo Case Studies"
description: "See how ICON Meals consolidated SMS & email under one roof- and leveled up their revenue and list growth with free access to Black Crow AI."
canonical: https://www.yotpo.com/case-studies/icon-meals/
---
# How ICON Meals Amplifies Revenue & List Growth with Yotpo x Black Crow AI

- **38%** more revenue from flows

- **47%** higher pop-up conversion

- **25%** increase in open rates

Based in Dallas, Texas, ICON Meals is a meal delivery service focused on simple, convenient, fresh, and affordable ready-to-eat meals and healthy snacks nationwide. Their mission is simple: make delicious, healthy food simple– so you can focus on making yourself great.

INDUSTRY

Food

PLATFORM

Shopify

LOCATION

USA

PRODUCT

Reviews & UGC

The Story At a Glance

#### Challenge

After struggling with disjointed SMS & Email, ICON Meals was looking to consolidate these channels in one place. Their goal? Help their team be more effective and create more connected customer experiences- while reducing double attribution in the process.

#### Solution

ICON Meals not only now has a powerful multichannel strategy, but leveled it up further with free access to Black Crow AI. They also now work with a CSM dedicated to their business’ success- saying goodbye to impersonal, infrequent touchpoints from ESPs.

#### Result

Now, ICON Meals has more thoughtful SMS & email orchestration, better identification of their on-site visitors, and smarter AI-powered pop-up triggers. As a result, they’re seeing a direct revenue lift and faster list growth.

### "When SMS & Email were with different providers, it was hard to see the big picture of my marketing channels’ impact on strategy. With all that data finally together, it’s a much more realistic picture of the business."

Lisa Sutton

COO

## Strategies & Results

Strategy

#### Using ESP migration as a strategy opportunity

As they began migrating off their previous ESP, ICON took this as a chance to step out of the day to day thinking and evaluate what was really working (or not working) in their email strategy.

Result

#### Leveling up with multichannel orchestration

ICON re-analyzed their email flow strategy- fixing problems in several flows that would never have been caught in their previous ESP- and activated new multichannel flows to thoughtfully use each channel at the right moment. Now, they’ve seen over 258x ROI from flows.

#### Identifying more on-site visitors

With Yotpo’s free access to Black Crow AI, ICON Meals now identifies significantly more on-site visitors- meaning more relevant, real-time messages being automated than ever before.

#### 38% more revenue from flows with Black Crow AI

Now, when any visitor abandons a cart or views a product, it’s matched to the profile with near 100% accuracy. As a result of activating Black Crow AI on top of Yotpo’s powerful flows, ICON now sees 38% more revenue generated from flows overall.

Strategy

#### Using AI Triggers to Grow Lists Smarter

With Yotpo’s free access to Black Crow AI, ICON Meals was able to immediately activate smarter pop-ups that use AI to predict the best moment to re-display for shoppers most likely to subscribe.

Result

#### 47% higher pop-up CVR with Black Crow AI

By combining Black Crow’s smart pop-up triggers with On-Site Verification- Yotpo’s highest converting pop-up style- they’re now growing their list significantly faster, with 47% higher pop-up CVR than with their pop-up alone.

### "You’re leaving money on the table if you aren’t using Yotpo’s partnership with Black Crow. We made nearly 40% more revenue from flows in the last month- and saw significantly higher pop-up completion rates."

Lisa Sutton

COO