---
url: /case-studies/huron/
title: "How Huron Boosted Review Conversions With Yotpo"
description: "Huron boosted onsite engagement and review collection by switching to Yotpo, achieving a 9.8% conversion rate with optimized review displays."
canonical: https://www.yotpo.com/case-studies/huron/
---
# How Huron Uses Reviews to Drive Conversions and Build Trust with Shoppers

- **9.8%** Conversion rate from Yotpo widgets

- **4.3%** Order-to-review rate

- **2x** Increase in review volume after optimizations

Huron is a personal care brand focused on high-performing, clean, and approachable products for men. Their mission is to offer affordable skincare and grooming essentials with premium ingredients.

INDUSTRY

Health & BeautyTravel

PLATFORM

LOCATION

USA

PRODUCT

Reviews & UGC

The Story At a Glance

#### Challenge

Huron needed a reviews platform that would support higher review volume, better display customization, and stronger on-site shopper engagement.

#### Solution

By switching to Yotpo, Huron enabled Smart Prompts, AI Summaries, and Smart Sorting, while optimizing email flows and onsite display of reviews.

#### Result

Huron saw a 2x increase in reviews and a 9.8% conversion rate on product pages, outperforming industry benchmarks and gaining shopper trust through transparency and relevance.

### I do see a lot of revenue per session coming from people who are looking at these reviews... So I think it is a big factor in that.

Juliana Kugelmas

Growth Strategy Manager, Huron

## Strategies & Results

Strategy

#### Smart Reviews That Drive Action

Huron optimized their review request flow and enabled Smart Prompts to boost the quality of reviews collected. They also used AI Summaries and Smart Sorting to help shoppers easily find answers to their questions and make informed purchase decisions.

Result

#### Conversion Lift

Huron achieved a 9.8% conversion rate from their reviews widgets and saw double the review volume within the first week of implementing optimizations.

### We’ve been super thoughtful in accepting more reviews than just 5-star and responding to them... engagement, honesty, and transparency is all stuff that they spoke to in terms of the reviews.

Juliana Kugelmas

Growth Strategy Manager, Huron