---
url: /case-studies/how-dryrobe-boosted-ai-visibility-with-yotpo-reviews/
title: "How Dryrobe Boosted AI Visibility With Yotpo Reviews | Yotpo Case Studies"
description: "Discover how Dryrobe uses Yotpo Reviews to power product decisions, hit 100% AI search visibility, rank #1 for key terms, and grow upsells by 69%."
canonical: https://www.yotpo.com/case-studies/how-dryrobe-boosted-ai-visibility-with-yotpo-reviews/
---
# How Dryrobe Boosted AI Visibility & Product Upsells with Yotpo Reviews

- **54K** Reviews collected

- **100%** AI visibility

- **#1** Top position in SERP rankings

- **69%** Increase in bag upsells

Dryrobe is the original changing robe brand, founded by Gideon Bright after his mum created him a robe for surfing that lasted 30 years. What started as a product for athletes recovering from cold water has evolved into an everyday essential for dog walkers, spectators, campers, and city dwellers seeking warmth and comfort.

INDUSTRY

Fashion & Accessories

PLATFORM

Shopify

LOCATION

EMEAUK

PRODUCT

Reviews & UGC

The Story At a Glance

#### Challenge

Dryrobe needed deeper insights into customer behavior and pain points. Their online store data showed what customers bought, but not why. The brand lacked a way to understand sentiment, validate product decisions, and stay visible as AI search evolved.

#### Solution

Dryrobe turned Yotpo Reviews into a business intelligence engine, using review sentiment to guide product development and on-site placement (such as featuring their travel bags at checkout), and Q&As to feed fresh, dated content into AI and organic search rankings.

#### Result

By acting on review sentiment, Dryrobe surfaced its travel bags earlier in the journey, driving a 69% increase in bag upsells. At the same time, fresh Q&A content pushed the brand to #1 for all its main search terms & lifted AI search visibility to 100%.

### “Adding Q&As with Yotpo amplified our AI visibility beyond anything I'd foreseen. Within 24 hours we went from 86% to 100% visibility, and we've held it there ever since. Because the questions are real-time and dated, AI search treats them as fresh and relevant.”

Ivan Kokuti

Head of eCommerce

## Strategies & Results

STRATEGY

#### Real-Time Q&A for AI Search Visibility

Dryrobe implemented Yotpo Questions & Answers to surface real, dated questions on product pages. Unlike static FAQs that never change, these update constantly - signaling freshness and relevance to AI search engines looking for trustworthy, up-to-date answers.

RESULT

#### 100% AI Visibility in 24 Hours

Within a day of launching Q&A, Dryrobe jumped from 86% to 100% AI search visibility for its core terms - and has held it there ever since. The brand now ranks #1 for all its main search terms, staying ahead of the curve as AI-driven discovery grows.

#### Reviews as the Source of Truth

Dryrobe treats reviews as its primary lens on the customer. The team analyzes sentiment daily and assigns actions based on what customers actually say, surfacing pain points across product, service, delivery, and checkout that store data alone can't explain.

#### Product Development Driven by Review Insights

Review analysis revealed an entirely new customer segment: city dwellers wearing Dryrobe after saunas and cold dips. The brand built six personas from review and order data, then launched Nexus - a product designed specifically for this audience, with messaging tailored to fit.

STRATEGY

#### Turning Feedback into Opportunity

Dryrobe sees every review as a chance to improve. When sentiment data highlighted that customers wanted an easier way to carry their robes, the team used the insight to spot a clear opportunity - one its store data alone couldn't reveal - and act on it fast.

RESULT

#### Upsells Informed by Customer Voice

Dryrobe already sold travel bags that solved the problem, so it surfaced them more prominently in the purchase journey, including at checkout. As a result, they’ve increased upsells of travel bags by 69%.

### Reviews will always be our main data point. I look at them daily to see exactly where our customers are having problems or finding success - so we can fix the issues and amplify the wins.”

Ivan Kokuti

Head of eCommerce