--- url: /case-studies/domu-brands-case-study/ title: "DOMU Brands | Yotpo Case Studies" description: "See how DOMU Brands collected an impressive 12,000+ customers photos and reviews through the Yotpo Reviews solution." canonical: https://www.yotpo.com/case-studies/domu-brands-case-study/ --- # DOMU Brands Boosts Recognition and Trust With Yotpo and Vaimo Industry Home & Garden, Beauty Platform & integrations Magento Commerce & Vaimo Challenge Help DOMU develop their eCommerce channel by building better brand recognition and increasing consumer trust Solution Separate brands into their own unique sites on Magento Commerce 2 and implement an extensive UGC strategy to bolster social proof Results 12,000+ customer photos collected, 2x more time spent onsite, 196% uplift in conversion for visitors that engage with UGC [domubrands.com](//domubrands.com) DOMU Brands are passionate about functional, practical, and innovative products. ## Company Based in the heart of Manchester, DOMU Brands is one of the fastest-growing retailers in the UK, offering the latest in affordable innovation for home, kitchen, bedroom, and garden spaces. The lifestyle brand collective combines product innovation, design quality, and competitive pricing to provide an unparalleled level of service for customers across the globe. DOMU Brands began selling online in marketplaces in 2008, eventually opening their own eCommerce store in 2013. Since then, they’ve been consistently refining their digital strategy by focusing on developing their eCommerce channel. UGC is a no-brainer for brand validation and ultimately helps build the relationship with your customers. The modern consumer knows there are opinions and photos out there about the product they’re looking to buy, and they expect that content to be interlinked with the buying journey. PJ Utsi CCO and Co-Founder, Vaimo 196% Uplift in conversions for visitors that engage with reviews and visual UGC ## Challenge The DOMU Brands umbrella extends to a wide range of consumers, with [Vonhaus.com](https://www.vonhaus.com/) for all things home, garden, and kitchen, and [Beautify.co.uk](https://www.beautify.co.uk/) for beauty storage and furniture. With each appealing to its own target audience, DOMU was looking to take their eCommerce channel to the next level by separating their brands and websites into different domains and increasing overall recognition and trust with new audiences. They sought the help of global full-service omnichannel agency [Vaimo](https://www.vaimo.com/) to help them achieve their growth objectives. Prior to working with Vaimo, DOMU Brands were operating a multi-brand site on Magento 1. Having been on this setup for more than five years, the lifestyle brand needed a fresh start on a new platform to reach their eCommerce goals and deliver a more engaging shopping experience for their loyal customers. ## Solution DOMU Brands partnered with Vaimo to develop feature-rich Magento Commerce 2 sites for [Vonhaus.com](https://www.vonhaus.com/) and [Beautify.co.uk](https://www.beautify.co.uk/) in record time, transforming the user experience with intuitive browsing, easier navigation, and richer content. On the backend, the new sites led to greater cohesiveness and seamless data sharing between the various teams at DOMU. With their state-of-the-art sites, the DOMU team looked to take their eCommerce growth even further by improving their branding and increasing buyer trust. Vaimo recommended Yotpo’s Reviews and Visual UGC solutions to help the lifestyle brand collective leverage the power of social proof. Yotpo’s seamless integration with the Magento Commerce 2 sites enabled DOMU to share authentic customer content through reviews carousels on the Vonhaus and Beautify homepages, as well as in photo galleries on homepages and product pages. Their customized reviews widget allows shoppers to filter reviews to display the ones that contain photos and videos from customers, submitted through review request emails, on social, or directly on the websites. We’re lucky to have a community of engaged customers that are eager to get in on the conversation and share photos and videos of how they’re using our products. Yotpo gives us a set of tools to allow shoppers to express themselves. Laura Bradbury eCommerce Manager, DOMU Brands 2X More time spent onsite for customers that engage with UGC ## Results Through their comprehensive strategy and efforts, DOMU Brands have collected an impressive**12,000+ customer photos**, with 30% of those images generated through review request emails and 11% uploaded onsite. Beautify’s site, in particular, features customer photos on **over 91%** of all products and an **average of 27.6 photos** published per product, a testament to their highly-engaged community. Through consistent analysis of their product pages, the DOMU Brands team discovered that, beyond bolstering social proof and trust, visitors that engage with UGC spend **2X more time onsite** than those who do not. The lifestyle brand has also observed conversion gains, with a **69% uplift** for visitors that engage with visual UGC and a **196% increase** for visitors that engage with both reviews and visual UGC. Shoppers are particularly interested in photos and videos from their peers that show how they are using functional products, especially for DIY items that are more hands-on, as a form of product education. Laura Bradbury eCommerce Manager, DOMU Brands Advice We’re tribal creatures at heart. Build retention by offering customers social proof from their peers, and allow them to contribute to your brand experience with ratings and reviews that others will trust. PJ Utsi CCO and Co-Founder, Vaimo