--- url: /case-studies/cupshe/ title: "Cupshe | Yotpo Case Studies" description: "See how Chinese swimwear brand, Cupshe created authentic and relevant English content using Yotpo customer reviews & powered their Shopify Plus store to break into the US market." canonical: https://www.yotpo.com/case-studies/cupshe/ --- # BVAccel, Yotpo & Shopify Plus Increased Cupshe’s Sales by 101% Industry Swimwear Platform & Agency Shopify Plus & BVAccel Challenge Create relevant content for English-speaking consumers to help build trust in a new audience and increase conversions Solution Generate tons of English content in the form of authentic customer reviews Results 83% increase in US traffic to Cupshe’s website, 101% increase in US sales, generated over 146,000 reviews [cupshe.com](//cupshe.com) Fast-fashion swimwear brand Cupshe is devoted to providing woman with on-trend designs at affordable prices ## Company Cupshe was founded in 2014 by Chinese entrepreneur Mike Zhao. The swimwear and apparel brand has been in hyper-growth since its inception, driven by Zhao’s vision of being a leading player in the women’s fast-fashion industry. Cupshe’s goal is to inspire “confidence and beauty through redefined and affordable fashion.” They sell trendy designs at factory prices, offering young women fashion for the right price. Their success is largely due to their heavy emphasis on branding. They believe in building the Cupshe experience into every interaction a customer has with their brand. Solutions like Yotpo are easy wins for merchants. Letting your brand’s consumers vouch for you and your products is the most effective form of social proof. Nikki Johnson Strategic Partnerships Manager, BVAccel 101 % Increase In US revenue ## Challenge As Cupshe prepared to expand their international presence and enter the US market, they needed to customize their site to match the American shopping experience, while still retaining their brand identity throughout the buyer journey. Cupshe also needed to create relevant content for English-speaking consumers that would help them build trust and communicate with a new audience. So, they hired digital marketing agency BVAccel to develop a website that would enable them to build a strong brand presence in the US. ## Solution BVAccel upgraded Cupshe to Shopify Plus so they could take ownership of their brand and easily customize the entire user experience, from product discovery to checkout. Next, BVAccel implemented Yotpo to improve Cupshe’s conversion rates and help them generate tons of English content in the form of authentic customer reviews. “Working with Yotpo is a dream. We know that when we introduce our merchants to Yotpo, they are well taken care of. The Yotpo team serves as an extension of our own.” Nikki Johnson Strategic Partnerships Manager, BVAccel 24 % Increase In Average Order Value Reviews prevent consumers from bouncing off the page and give buyers the information they need to purchase confidently. ## Results BVAccel helped Cupshe move into the US market successfully and build a strong international brand. In just a year, US traffic to Cupshe’s website jumped up by 83% and their US sales increased by 101%. By implementing Yotpo, BVAccel helped Cupshe to generate over 146,000 reviews and leverage social proof to build trust and sales. Not only do 40.6% of Cupshe’s customers interact with Yotpo reviews and photos while shopping, but those who do have a 10% higher average order value and spend 99.5% longer on site than those who do not. Before Cupshe hired BVAccel they had a clear vision of the brand they wanted to be. BVAccel leveraged the functionality of Shopify Plus and Yotpo to help them achieve those goals. Advice “Shopify Plus is the solution for merchants who want to really own their brand and when you pair the best platform with the best-in-breed integrations and technology stacks, like Yotpo, it’s sure to be a success.” Nikki Johnson Strategic Partnerships Manager, BVAccel