Corelle is a leading U.S. kitchenware brand known for its durable, stylish dinnerware. With a focus on quality, functionality, and design, the brand brings thoughtful innovation into everyday mealtime moments.
The Story At a Glance
Corelle was looking for an eCommerce focused email platform that offered robust SMS, as they added the channel to their marketing strategy for the first time. Both channels under one roof would allow their team to be more efficient and optimize strategy.
Although Corelle moved to Yotpo just two weeks before BFCM, they launched seamlessly with support and deliverability guidance from Yotpo's team. After a seamless transition without disruption, their multichannel BFCM strategy kicked off without a hitch.
Since moving to Yotpo, Corelle has increased email revenue by 53% YoY. They now build strategy across both channels- automating SMS & email based on which channel each subscriber engages with most, and A/B testing to find what truly moves the needle.
Michael Malek
Director of eCommerce DTC
STRATEGY
Corelle switched to Yotpo just before BFCM, and with expert onboarding, they built a strong list-warming plan to protect deliverability. Thanks to the smooth migration, they were able to hit the ground running and quickly grow email ROI.
RESULT
With better inbox placement and performance, Corelle saw revenue from email grow from 13% to 20%, all while reducing email costs with pay-as-you-send pricing.
STRATEGY
With Yotpo’s Repeat Customer Dashboard, Corelle uncovered key patterns: only 9% of customers return for a second order, and most do so around day 14. That insight revealed a major opportunity to drive more repeat purchases.
RESULT
As a result, Corelle built more targeted winback automations across both email and SMS, timed based on their learnings of real shopper behavior with their store- designed thoughtfully to guide one-time buyers back for a second purchase.
STRATEGY
Corelle orchestrates SMS & email together strategically– focusing SMS only on high-intent shoppers, or to retarget those shoppers who didn't engage with emails first.
RESULT
As a result of this strategy, they more efficiently use their marketing budget, and send fewer yet more effective messages across the journey– with incredible results from their brand new SMS channel, over 0.48% conversion rate and 9.25% click-rate.
Ashley Dickinson
Email Marketing Specialist
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