---
url: /case-studies/cannaray/
title: "How Cannaray Boosted Email Deliverability And Halved Their Spend"
description: "See why Cannaray decided to migrate their main source of revenue to Yotpo - increasing email revenue by 42% and halving their spend."
canonical: https://www.yotpo.com/case-studies/cannaray/
---
# How Cannaray boosted email deliverability and halved their spend

- **12%** Increase in open rates

- **14%** Growth in click rates

- **50%** Saved on email spend

- **42%** Increase in email revenue

Cannaray is a CBD and wellness brand created by a word-class team of doctors, scientists, and wellness experts. They are on a mission to help people lead healthier and happier lives.

INDUSTRY

Health & Beauty

PLATFORM

Shopify

LOCATION

EMEAUK

PRODUCT

Loyalty & ReferralsReviews & UGC

The Story At a Glance

#### Challenge

As a CBD provider facing strict ad restrictions, Cannaray relies on email as a key revenue driver. However, their previous provider was not very intuitive, and made it difficult to build the automations they needed to engage shoppers in the right moments.

#### Solution

With hands-on support from their CSM, Cannaray seamlessly migrated to Yotpo Email. The intuitive platform has enabled them to refine their segmentation and enhance their automated flows, making it easier to engage their audience and scale their email strategy.

#### Result

With Yotpo's guidance, Cannaray leveraged more effective segments, like repeat buyers & most engaged subscribers, rebuilt acquisition flows, and improved their email deliverability -boosting key email metrics while cutting spend by 50%.

### "As a lean team, we needed an easier way to build effective automated flows and engaging customer follow-ups. Yotpo Email stood out as an intuitive and powerful solution.”

Julian Davies

Managing Director

## Strategies & Results

Strategy

#### A foundation for deliverability

Switching providers gave Cannaray a fresh chance to re-evaluate their email strategy. With a tailored list-warming plan from their onboarding manager, they seamlessly improved their sender reputation.

Result

#### 12% increase in open rates

As a result of their stronger email sender reputation, Cannaray are seeing better engagement. Their open rates are better and their emails are driving more traffic to their website, with a 14% increase in CTR.

#### Personal email content

With guidance from their CSM, Cannaray have explored new ways to add value and build relationships with their subscribers. For example, their International Women’s Day campaign featured inspiring quotes from female team members on what empowers them, adding a personal touch.

#### 42% increase on email revenue

Since implementing more personal and thoughtful email strategies, alongside more advanced segmentation, Cannaray have seen a big boost in email engagement, and ultimately a 42% increase in email revenue.

### "After switching to Yotpo Email, we quickly saw improvement across all key KPIs - open rates, click-through rates, and revenue. It was clear that switching was the right choice."

Julian Davies

Managing Director