“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
The Brooklyn-based co-founders struggled to find high-quality bed sheets that wouldn’t break the bank, so they decided to manufacture their own. After raising $237,000 in a Kickstarter, the Fulops spent the next three years bootstrapping. Today, they offer extremely comfortable, luxury sheets that start at $99.
Brooklinen has carved out a solid niche in a highly competitive market. As a direct-to-consumer business, Brooklinen focus on delivering exceptional quality & design alongside an incredible customer experience.
In the saturated home & lifestyle industry, Brooklinen faced the challenge of earning customer trust and building brand fans. They needed to connect with their consumers, develop a loyal customer base, and understand what they really think in order to continuously improve their products and service.
Starting out, Brooklinen only had a few reviews on their product pages. Jack Lorentzen, Senior Associate at Brooklinen explains, “very early on we understood that we needed a review platform like Yotpo.” Brooklinen wanted to put a user-generated content engine in place, since customer-centricity is integral to their brand philosophy — “Always speak to your customer as if they’re your friend.”
Brooklinen integrated Yotpo across their site, making it super easy for their customers to share feedback, and began to leverage user-generated content throughout the buyer journey. Brooklinen used Yotpo’s coupons and product recommendation upsell features in review requests to incentivize customers to leave reviews and make repeat purchases.
For brands like Brooklinen, customer experience isn’t just about satisfaction and support, it’s about building relationships from the first interaction. By commenting back to customer reviews and leveraging community Q&A, Brooklinen builds a two-way conversation with their shoppers.
