---
url: /case-studies/artdeco-loyalty/
title: "How ARTDECO Boosted Repeat Purchases With Yotpo Loyalty | Yotpo Case Studies"
description: "Learn how German beauty brand ARTDECO uses Yotpo Loyalty to transform their reviews-based community into a program that drives 4.5x more repeat purchases."
canonical: https://www.yotpo.com/case-studies/artdeco-loyalty/
---
# How ARTDECO Turned a Reviews Community Into a Loyalty Program That Drives 4.5x More Repeat Purchases

- **22%** Higher overall repeat purchase rate

- **53%** Higher avg revenue among redeemers

- **4.5x** Higher repeat purchase rate for redeemers

German beauty brand ARTDECO was founded over 40 years ago with a mission to offer premium makeup at affordable prices. They pioneered the refillable beauty system that they are still known and loved for today.

INDUSTRY

Health & Beauty

PLATFORM

Shopify

LOCATION

EMEA

PRODUCT

Loyalty & Referrals

The Story At a Glance

#### Challenge

ARTDECO had a popular Friends of Beauty community but it ran on a custom-built system with no way to reward anything beyond writing reviews. With ambitious plans to build Germany's best beauty loyalty program, they needed a platform that could do far more.

#### Solution

By choosing Yotpo, ARTDECO were able to easily migrate their existing community into a fully integrated reviews and loyalty platform. This meant they could reward points for more behaviours that matter to them and offer much more varied rewards.

#### Result

ARTDECO's revamped program now offers exclusive rewards, like product redemptions and beauty masterclasses. This has been instrumental to their growth, with loyalty redeemers having a 4.5x higher repeat purchase rate than non-redeemers, and their overall repeat purchase rate has grown from 18% to 22%.

### “Every KPI we track is better for loyalty members. They are by far our most valuable customers and the program has become central to our growth.”

Julia Halbleib

Head of eCommerce & CRM

## Strategies & Results

Strategy

#### Exclusive Product Tests for Top-Tier Customers

ARTDECO's highest-tier members get access to unreleased full-size products before they hit shelves. A recent example saw 200 Soulmates test a new SPF serum concentrate and complete a detailed questionnaire.

Result

#### Feedback from Top Customers

The product tests do more than reward loyalty - they turn Soulmates into an informal advisory group whose feedback directly shapes how ARTDECO develops products and communicates them to the wider market.

#### Exclusive Event Invites for Top VIP Members

ARTDECO rewards their highest-tier Soulmates with access to intimate one-hour masterclasses with a makeup artists. Sessions are capped at 30–40 members, with individual one-on-one consultations coming soon.

#### A Reason to Reach the Top Tier

With over 100 applications for every session, the masterclasses are consistently oversubscribed. A coveted benefit in the program, members are keen to engage more in order to reach the Soulmates tier.

Strategy

#### Fresh Rewards Every Two Months

Product redemptions are a key part of ARTDECO’s Friends of Beauty program, and the products available are refreshed every two months. This gives all members a reason to regularly check back in and engage with the program throughout the year.

Result

#### Sustained Engagement Across the Full Member Base

Rotating rewards keep the program feeling current and creates natural moments of re-engagement. Members across tiers stay active because there is always something new to discover and redeem.

### "We wanted our members to experience the brand at its best — whether that's getting their hands on a new product before anyone else, or spending an hour learning from our makeup artist. That's what sets our program apart.”

Julia Halbleib

Head of eCommerce & CRM