---
url: /case-studies/allies-of-skin/
title: "Allies Of Skin’s Premium Loyalty Experience | Yotpo Case Studies"
description: "Learn how premium skincare brand Allies of Skin uses Yotpo Loyalty to create a premium loyalty experience that drives 3x more repeat purchases."
canonical: https://www.yotpo.com/case-studies/allies-of-skin/
---
# How Allies of Skin Built a Premium Loyalty Experience and Tripled Repeat Purchase Rate

- **3X** Higher repeat purchase rate for redeemers

- **$229** Higher avg revenue among redeemers

- **12X** Loyalty program ROI

Allies of Skin creates the most effective products to bring continuous improvement, repair, and hope to your skin, no matter your life stage or concerns. Their multifunctional formulas tend to even the trickiest issues with the power of what Nic calls “supercharged clinicals”—maxed-out concentrations of clinically proven actives that do more in less time. Every benefit-packed product taps into the skin’s natural ability to regenerate, maintaining its peak performance far beyond what’s traditionally possible.

INDUSTRY

Health & Beauty

PLATFORM

Shopify

LOCATION

GlobalUK

PRODUCT

Loyalty & Referrals

The Story At a Glance

#### Challenge

Allies of Skin recognised that their loyalty program needed to evolve. It rewarded awareness rather than purchase behaviour and didn’t reflect the premium, VIP experience they wanted to create.

#### Solution

As the brand shifted away from discounting and toward retention-led growth, they worked with Yotpo to transform the program into a high-impact, premium rewards experience that focused on rewarding purchases and subscriptions.

#### Result

Yotpo helped Allies of Skin transform their program from awareness-led to revenue-led, introducing elevated rewards, early access benefits, personalised communication, and stronger incentives for high-value customers.

### “Our loyalty program needed to do more than drive awareness. It had to reward real commitment and feel like a true VIP experience. Yotpo helped us build a program that drives purchases, retention, and long-term value.”

Emily Gage

Director of Customer Retention

## Strategies & Results

Strategy

#### Creating A Truly VIP Experience

Allies of Skin use VIP tiers to reward high-value customers with exclusive offers and experiences. Instead of samples, members can redeem full-size products and get early launch access, while Supercharged VIPs ($2k+ annually) unlock a one-on-one video consultation with founder Nicholas Travis.

Result

#### VIP Exclusivity Created Measurable Impact

VIP exclusivity drove real results. Early product access converted 4x higher than standard launches while early sale access drove substantial revenue gains. The founder consultations became highly coveted as founder Nicholas Travis connected personally with top customers.

#### Hyper-Personalized Loyalty Emails

Allies of Skin transformed generic loyalty communications into personalized monthly campaigns, highlighting a customer’s point balance, progress to next tier, and what they can redeem.

#### Increased Redemptions and Repeat Purchase Rate

The personalized loyalty email became the brand’s top-performing email campaign every month, contributing to stronger program participation and a 3x higher repeat purchase rate for loyalty redeemers.

### "My goal for 2026 and beyond is that promotions will only be available to those in the rewards program, creating a truly VIP, premium experience. Through light gamification, we're making loyalty feel fun, intuitive, and genuinely rewarding.”

Emily Gage

Director of Customer Retention